Most homebuyers spend lots of time browsing internet listings before they go touring homes, so it’s important for a seller’s listing to be on point.
Although it seems that real estate agents use the same old phrases over and over again, there are three words the pros at Trulia say should not be included in your listing because they’re overused and misused.
In fact, Trulia says that using these words can even hurt the chances of a speedy sale.
Real estate pros: Don’t use these 3 words in home listings
Gorgeous: What could be wrong with gorgeous? Well, it’s just not specific enough. With most online listings, a potential buyer will be able to look at dozens of photos of your home, so they can decide for themselves if it’s gorgeous. Instead of using this word, have your real estate agent specifically describe what features make your home special.
Luxury: In this case, the experts contacted by Trulia say the word luxury is overused. Everything can’t be luxury. By using this word in a listing, you might be sending a signal to buyers that your home is a step above the competition. But if it’s not, the place may sit on the market for a very long time.
Charming: When a buyer hears the word charming, what will they think? It may depend on where you live. In big cities, charming may lead a prospective buyer to assume the home is tiny. Not a strong selling point.
Should any other phrases be banned?
As we were going through a few real estate listings for this story, it got us thinking about some of the other tired real estate lingo that may need to go:
- “Priced to sell”
- “Updated and upgraded”
- “Will not last!”
- “Location, location, location”
- “Great potential!
Professional photos are a must!
Aside from the text of the listing, high-quality photos will help your home sell faster and for more money.
If you’re working with a real estate agent, they will usually pay for the photos as part of the overall marketing strategy. But if an agent wants you to pay extra for the pics, consider signing with someone else.