“It’s my pleasure.” Three little words — so simple yet so meaningful.
Those are the words that end every interaction you’ll have with a staff member at Chick-fil-A. They’re part of the secret sauce that has led the quick-serve restaurant to be named the most polite chain in the business.
Fortunately, the company pays as much attention to Chick-fil-A One, its mobile ordering app, as it does to delivering excellent customer service.
Here are a few things to know about Chick-fil-A One
If you’re a fan of Chick-fil-A, you’ll want to know about this!
Two million users can’t be wrong
That’s how many customers use Chick-fil-A’s mobile ordering app on a monthly basis, according to mobile payments blog PYMNTS.
It’s your ‘remote control’ for the Chick-fil-A experience
Kramer Johnson, head of digital experience for the company, offers a unique way of thinking about the mobile app.
“[It’s] the remote control for the Chick-fil-A experience,” Johnson tells PYMNTS. “It’s really designed to give consumers control over every aspect of a transaction.”
Customization is the name of the game
Chick-fil-A One lets you tweak every meal and visit to your liking — from the number of pickles you want on your sandwich to where in the parking lot you want to meet a team member to pick up your meal!
Expect both ‘high tech’ and ‘high touch’ from the app
“What I mean by that is we don’t view technology as a way to change or replace what we’re doing,” Johnson says. “We view it as a way to serve guests
better and do it with the personal touch that Chick-fil-A is known for.”
Your voice may one day be the key to your order
Johnson foresees the day when voice ordering could be a routine capability.
“I think intelligent people in the industry are going to move toward things…that are just getting started, like voice ordering through a personal assistant like the Amazon Alexa,” he says.
Read more: 10 things you didn’t know about Chick-fil-A