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5 things you didn’t know about Chick-fil-A’s mobile ordering app

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5 things you didn’t know about Chick-fil-A’s mobile ordering app
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“It’s my pleasure.” Three little words — so simple yet so meaningful.

Those are the words that end every interaction you’ll have with a staff member at Chick-fil-A. They’re part of the secret sauce that has led the quick-serve restaurant to be named the most polite chain in the business.

Fortunately, the company pays as much attention to Chick-fil-A One, its mobile ordering app, as it does to delivering excellent customer service.

Read more: Every Chick-fil-A employee must pass this test to get hired

Here are a few things to know about Chick-fil-A One

If you’re a fan of Chick-fil-A, you’ll want to know about this!

Two million users can’t be wrong

That’s how many customers use Chick-fil-A’s mobile ordering app on a monthly basis, according to mobile payments blog PYMNTS.

Released in 2016, Chick-fil-A One — which is available for both iOS and Android — lets users order and pay ahead, customize meals and skip lines at the register.

It’s your ‘remote control’ for the Chick-fil-A experience

Kramer Johnson, head of digital experience for the company, offers a unique way of thinking about the mobile app.

“[It’s] the remote control for the Chick-fil-A experience,” Johnson tells PYMNTS. “It’s really designed to give consumers control over every aspect of a transaction.”

Customization is the name of the game

Chick-fil-A One lets you tweak every meal and visit to your liking — from the number of pickles you want on your sandwich to where in the parking lot you want to meet a team member to pick up your meal!

Expect both ‘high tech’ and ‘high touch’ from the app

“What I mean by that is we don’t view technology as a way to change or replace what we’re doing,” Johnson says. “We view it as a way to serve guests
better and do it with the personal touch that Chick-fil-A is known for.”

Your voice may one day be the key to your order

Johnson foresees the day when voice ordering could be a routine capability.

“I think intelligent people in the industry are going to move toward things…that are just getting started, like voice ordering through a personal assistant like the Amazon Alexa,” he says.

Read more: 10 things you didn’t know about Chick-fil-A

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Theo Thimou About the author:
Theo is director of content for clark.com. He has co-written 2 books with Clark Howard, including the #1 New York Times bestseller Clark Howard's Living Large in Lean Times.
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