Walmart is saying out with the old and in with the new as it prepares to overhaul its website for an early May launch.
The brand-new look on tap for Walmart.com will move away from the transactional — you know, the mundane tasks of reordering laundry detergent, cereal, etc. — and toward the personalized and conversational.
It’s all part of an attempt to forge a deeper connection with customers at a time when Amazon is winning the online battle for your dollar.
Here’s what you can expect from the new Walmart.com
In a couple of short weeks, Walmart will introduce its new homepage design — but you can get an early preview here.
The redesigned Walmart.com promises:
1. A more engaging and conversational interface
Using “relatable photography that showcases real-life moments,” an expanded color palette and more fonts, this page is set to pop.
2. A renewed emphasis on you as the customer
Each individual shopper is unique. With that mind, the redesign will do the following:
- Make it easier to reorder your favorite items
- Check the status on current orders
- Explore services at nearby stores, such as online grocery
- Discover products that are trending locally
3. More specialty shopping experiences
While Walmart is a mega-retailer, the new website will attempt to achieve a boutique feel.
For example, Walmart wants to leverage its new partnership with iconic department store Lord & Taylor.
So there will be a Lord & Taylor flagship store — originally announced late last year — on the new Walmart.com.
Look for “relevant, bold imagery and seasonal stories” on this particular fashion sub-page in the coming days.
Meanwhile, every other product category that Walmart has online will receive a similar specialty shopping experience makeover.
4. New interactions with advertisers
While the redesign was partly done based on customer feedback, Walmart also solicited the input of the current brands it works with and the prospective brands it wants to bring into the fold — so be on the lookout for a whole new ad experience.
“With these changes, brands will have opportunities to better tell their stories on Walmart.com, including new approaches to advertising within seamlessly integrated ads,” according to Marc Lore, President and CEO of Walmart U.S. eCommerce.
Meanwhile, check out this comparison of how the current site looks now and how the new site will look when it launches in early May:
Here’s what’s not changing…
Unlike Amazon Prime, Walmart still has no membership fee.
And the mega-retailer still offers free two-day shipping on most orders with a $35 minimum.