Fabric By Gerber Life Insurance Review: Designed for New Parents

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If you’re a new parent, you may feel a level of financial stress and responsibility that you haven’t experienced before. Fabric by Gerber Life is a company that aims to alleviate a bit of that stress by serving as a one-stop shop for several of your financial needs, starting with life insurance.

In this Fabric by Gerber Life Insurance review, I’ll explain how Fabric’s products are designed to simplify the process of making financial moves most new parents need to make including getting life insurance and creating a will.

Table of Contents

Fabric Review: Quick Look

Company NameFabric
Company TypeSuite of financial tools for new parents
Key FeaturesSimplified issue life insurance designed for maximum convenience; free last will and testament creation tool
DownsidesAge limitations, limited customer service, not the cheapest
Best ForNew parents who would otherwise procrastinate on purchasing coverage

What Is Fabric Insurance?

Fabric isn’t what you throw into the dryer along with your clothes. That’s fabric softener!

This Fabric was founded in 2015 by Adam Erlebacher and Steven Surgnier, who were high-ranking employees at the now-defunct online bank Simple.

Fabric is backed by Western & Southern Life Assurance Company, an insurance company with an A+ AM Best rating.

Money expert Clark Howard says you should filter companies by their AM Best ratings when shopping for insurance. He recommends buying only from companies with A++ ratings, but he says A+ is OK on policy terms of 20 years or less.

Fabric wants to provide a complete financial tool kit for new parents. To that end, its primary product is term life insurance, but it offers a variety of other tools as well.

It’s worth noting that Fabric has changed significantly since we first reviewed the company in July 2018. It continues to create new versions of its current products while developing new ones.

One of the most recent changes is the name. As a newer digital company, Fabric is a life insurance agency rather than an insurance company. It doesn’t issue policies itself. So the company added “by Gerber Life” to reference its roots. Parent company Western & Southern Life started in 1888.

Fabric Insurance Review: Where It Shines

Fabric has decided that convenience is key when appealing to new parents. It has minimized the application and decision-making processes. It also offers “one-stop shopping” for some of the financial services new parents need.


Here are some of the pros when it comes to Fabric life insurance and other products:

  • Maximum convenience. Much like Robinhood for investing, Fabric decided to minimize the pain points for anyone wanting to buy term life insurance. It’s possible to fill out your application online, get instant approval and make a purchase in about 10 minutes without needing to speak to anyone. That process takes days or weeks and sometimes involves at least one gatekeeper even for some of Fabric’s competitors, including those that sell exclusively online.
  • Above-average UX/UI. As you’d expect for a digital-native company, Fabric’s website and app employ an intuitive design that eliminates clutter and confusion. User experience usually goes hand-in-hand with convenience, and Fabric doesn’t disappoint.
  • Powerful automated underwriting algorithm. It uses information beyond basic health questions. According to a company representative, that includes some new additions that have enabled Fabric to grant instant approvals for five of the seven standard health levels within the insurance industry.
  • No sales calls ever. Fabric limits almost all communication to email, and that’s usually to gather additional information during the approval process.
  • Constant improvement. The company is adding new products and improving existing ones at a fast pace relative to the rest of the insurance industry.
  • Free financial tools. Fabric’s last will and testament and online financial management products don’t cost a penny — whether or not you’re an insurance customer.
  • Great Trustpilot score. Fabric has an unusually high 4.7 rating (on about 2,047 ratings) on the prominent consumer review website, which we recently reviewed. That’s not to mention an A+ rating via the Better Business Bureau.

Fabric Insurance Review: Where It Falls Short

You can probably predict most of Fabric’s cons before reading this section. It’s still a relatively new company and is part of the group that’s disrupting the insurance industry.

The downsides typically associated with disruptors are not unique to the insurance industry:

  • Age limitations. Fabric won’t sell a policy to anyone 60 or older. Although as a direct replacement for income, term life insurance isn’t designed to last well into retirement.
  • Limited human interaction. If you want to talk to someone for guidance during the shopping process, Fabric may not be the place for you.
  • Sometimes requires medical exams. That’s more of a downside for the company’s marketing. Fabric can’t claim “medical exams never required.” But in some ways, that’s intentional and beneficial for customers. People with pre-existing conditions may get flat rejected by “no medical exam ever” companies, and if they do get an offer, it’s usually expensive. Fabric says it attempts to gather more information on applicants who are considered to be high-risk in hopes of offering them coverage.
  • Products not yet perfected. Fabric freely admits it’s still iterating and improving. It’s possible that you could be a “guinea pig” for one of the company’s new products.
  • Not the cheapest on the market. If you’re looking for the cheapest possible monthly premium from a company with a good AM Best rating, you can probably find a less expensive option. But Fabric’s prices are relatively affordable and competitive.

Examining Fabric’s Term Life Insurance Product

Gender/AgePolicy Amount20-Year Term Life
$1 Million$34.90/month
$1 Million$40.90/month
$1 Million$96.82/month
$1 Million$125.80/month

Fabric offers term life insurance policies lasting 10-30 years and coverage amounts from $100,000 to $5 million.

A 35-year-old non-smoking male from Florida in excellent health can get a 20-year instant-issue policy with $500,000 in coverage for $20.72 per month. There are more price quotes I gathered in April 2023 in the table above.

Since the first time I gathered price quotes, the rates have gone down significantly for 35-year-olds and up for 45-year-olds.

A Fabric representative pointed out that the monthly premium for a 45-year-old with a 10-year policy term is almost twice as cheap as for a 20-year term, adding that most 45-year-olds aren’t parents of newborns and probably don’t need 20-year terms.

Fabric requires medical exams for policies of more than $1.5 million in coverage and for people with certain health conditions. But it’s possible to buy simplified issue term life insurance in 10 minutes on the Fabric website or app without a medical exam.

The last time I talked to Fabric, a company representative said it was approving three times more applicants instantly thanks to a beefed-up automated underwriting algorithm. It also gives you a second shot at approval without a medical exam by having a human underwriter review your application. This person will ask you more questions and gather more information and will sometimes ask for documentation.

If you do need a medical exam, it’s free. You can schedule it through Fabric at a time that’s convenient for you, and the company will send medical personnel to your house or workplace.


If you’re healthy, there’s a great chance that you’ll get instant approval as soon as you finish your application. You can buy Fabric life insurance immediately. You can also modify the coverage amount and term length and instantly review the difference in the cost of your monthly premiums.

Fabric did not make our list of the best term life insurance companies.

What Other Products Does Fabric Offer?

Fabric believes its efforts to offer a full suite of products to new parents differentiates it from its competitors. I appreciate the sentiment, but the company still has work to do to fully realize that vision. However, the offer of a free last will and testament is commendable.

Here’s what Fabric currently offers beyond term life insurance.

  • Last Will and Testament: This product is similar to what LegalZoom and others offer, but it’s free. You don’t even need to be a life insurance customer. Fabric makes the application process quick and easy. It thinks having a will is important for new parents because it provides a way to name a legal guardian for your child or children. We wrote more about this product in our review of the best online wills.
  • Accidental Death Insurance: This used to be a larger part of Fabric’s marketing but it’s no longer a priority. A company representative says Fabric doesn’t think it’s useful to that many people. It’s still available, but Fabric is focusing more on term life insurance.
  • Financial Management Tool: Fabric says it created this tool as a logical extension of term life insurance. Adults now tend to have numerous financial accounts. If you were to become incapacitated or die, this tool is a great way for your partner, spouse or family member to know which bank, investment, credit card and loan accounts you have. Similar to Mint, this tool also can help families centralize their overall financial pictures.
  • College Savings: Fabric now offers 529 plan management and advice. This is a product that Fabric tested within the last few years before fully implementing.

The company also gives you a way to access whole life insurance. You can’t apply for it. But if you meet certain stipulations, you can eventually convert your term life policy to a whole life policy.

Clark thinks term life insurance is better than whole life insurance for almost everyone.

Final Thoughts

Digital technology disrupted plenty of other major industries before it tackled insurance. And smart people can disagree on whether fast and convenient service is more valuable than the traditional slower approach that offers more human contact.

Whatever philosophy you hold, consider that a pharmaceutical company can create medicine with a 100% cure rate, but if no one will take it, it’s worthless.

Other insurance companies offer more product variety, a longer history, and in some cases, cheaper monthly premiums. But new parents can be busy and stressed, so they may not feel like they have the time to shop for life insurance and related products. Fabric streamlines the process.