A partnership between Apple and Aetna could bring Apple watches to the insurance company’s more than 20 million customers, according to a report.
The two companies held private meetings Thursday and Friday in southern California to discuss options for such a move, CNBC reported, citing unnamed sources.
Aetna already offers an Apple Watch to its 50,000 employees as part of its corporate wellness program and to individuals with Aetna plans under “select large employers.”
According to CNBC, Aetna is negotiating with Apple to try to provide a plan in which its 23 million members could receive an Apple watch for free or at a discounted price.
The perk would benefit both Aetna, which has increased efforts to get its members more health-conscious, and Apple, which has begun to promote health and fitness-tracking as a primary use for the Apple watch.
Apple, which reportedly surpassed Fitbit as the top-selling wearable fitness tracker, may have plans to develop its watch to better cater to wearers with chronic diseases, making the gadget even more desirable and multifunctioning, CNBC reported.
An unnamed source told CNBC that Aetna is pushing to have the plan developed by early next year.
Read more at CNBC.