The year 2017 was a blockbuster for Netflix. The global Internet TV giant added 24 million new memberships last year, a roughly 20% increase over the 19 million subscribers it added in 2016.
So clearly, the company’s growth trajectory is there.
“Our goal is to entertain people,” the company noted in a letter to shareholders. “We are thrilled to be able to do that at great scale.”
Here’s what’s new with Netflix
If you’re a Netflix customer, here’s what you can expect in 2018:
This new Netflix search engine tells what’s newly added
Navigating Netflix’s user interface isn’t exactly the easiest thing in the world. Thankfully, there’s a new website called Flixable.com (not directly associated with Netflix) that shows what’s been added to the service in reverse chronological order so that you can what’s new first.
In addition to telling you what’s new, Flixable also shows you everything leaving the service so you don’t miss out on anything!
Big investments in content and marketing are coming
“With greater than expected member growth (resulting in more revenue), we now plan to spend $7.5-$8.0 billion on content,” the company projects for the year ahead.
Noting that original shows like ’13 Reasons Why,’ ‘Stranger Things’ and ‘Bright’ become hits through great marketing, Netflix vows to also ratchet up its marketing budget in 2018.
“We’re taking marketing spend up a little faster than revenue for this year (from about $1.3B to approximately $2B) because our testing results indicate this is wise. We want great content, and we want the budget to make the hits we have really big, to drive our membership growth.”
15-minute standup comedy specials are being introduced
The New York Times reports Netflix will be experimenting with a series of quarter-hour comedy specials in 2018.
Among the first comedians to be tapped for this new format are Aisling Bea, Michelle Buteau, JR De Guzman, Tim Dillon, Sabrina Jalees, Janelle James, Sam Jay, Josh Johnson, Ian Karmel, Jak Knight, Matteo Lane, Max Silvestri, Taylor Tomlinson, Phil Wang, Kate Willett and Emma Willmann.
Look for the funny men and women’s micro-sets to be filmed later this year in Atlanta, the newspaper reports.
Enjoy your new Disney programming while it lasts
Back in August 2017, Disney announced it will end its distribution deal with Netflix and launch its own branded direct-to-consumer streaming service in 2019.
So this is the last year you’ll get new Disney programming on Netflix!
Starting next year, Disney’s original 2019 content like “Toy Story 4,” the live-action version of “The Lion King” and “Frozen 2” will all be available on the House of Mouse’s new streaming service — not on Netflix.
And the award goes to…
Nominations for the 90th Academy Awards have just been announced and Netflix scored seven nods — including four for “Mudbound.”
Internet TV competitor Amazon, meanwhile, only received one nod this year.
The awards will be handed out March 4 in Hollywood.
The new Netflix series that everybody will be buzzing about is…
“Just to assure everyone that we’re not resting with the great 2017, coming up in the quarter we still have incredible launches ahead of us,” Chief Content Office Ted Sarandos raves.
“One sleeper that I think people should keep an eye on is a series called ‘Everything Sucks!'”
Sarandos also said Netflix has a “huge sci-fi series” called Altered Carbon launching on January 26.