AT&T’s $180 family plan with unlimited data on 4 lines

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AT&T’s $180 family plan with unlimited data on 4 lines
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The cell phone space is going through continuous change to the benefit of consumers everywhere.

T-Mobile was the real gamechanger in the industry and shifted the landscape, which forced others to adopt. Now AT&T is the latest to do so. There’s actually a history of bad blood between T-Mobile and AT&T. Two years ago, AT&T had the head of T-Mobile roughly removed from a CES event in Las Vegas. That only got T-Mobile more publicity as the renegades looking out for consumers.

Now AT&T is saying, ‘Wait, we’re looking out for the consumer too!’

Read more: How social media could affect your credit score

AT&T latest salvo in the cell phone wars

So starting January 12, USA TODAY reports that AT&T will be offering a family plan where you get four lines for $180. And get this: Every line has unlimited data. With people streaming more and more video content, having that unlimited data has become key. Because if you’re on a metered plan, a teenager or tween can run up an overage of a thousand dollars in a single month on his or her phone!

As far as the AT&T offering, there is one hoop to jump through: You have to get home TV service from their wholly owned subsidiary DirectTV at a separate monthly charge. If you sign up for that, you will get the unlimited data deal on the wireless side.

So this offer is really a step back to unlimited data from the cell phone carriers, and it’s where we were just a few years ago. Expect to see more bundled offers like this from other technology players in an effort to compete with Google Fiber.

In a lot of ways, this latest offering is AT&T’s response to Binge On. Back on Nov. 15, T-Mobile rolled out Binge On, a new initiative that lets people on qualifying plans stream unlimited video from mainstream providers like Netflix, Hulu and many more without it counting against their data cap. For a complete list of participating content providers, click here.

Read more: Best cell phone plans & deals for 2016

Want more money-saving advice? See our Mobile section.

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Clark Howard About the author:
Clark Howard is a consumer expert whose goal is to help you keep more of the money you make. His national radio show and website show you ways to put more money in your pocket, with advice you can trust. More about Clark
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