Sam’s Club is so confident they won’t be undersold this Christmas season that they’re introducing free in-store wifi to allow customers who have smartphones or other web-enabled devices to comparison shop their prices on the spot.
The warehouse club chain has long been slagging behind competitors like Costco and BJs when it comes to sales. This latest move is a decisive sign that they’re looking to reclaim lost ground.
According to The Wall Street Journal, the free wifi will also help Sam’s Club compete with Best Buy on the electronics front during Christmas. Both retailers are set to go head-to-head on the sale of Internet-connected TVs.
In related news, Sam’s Club has re-upped its commitment to offer Plus members private deals based on their individual buying habits. There’s a creepout factor here because Sam’s Club is tracking its members purchases, but the flip side is that you might get some great savings.
If trading privacy for savings is your thing, take note of ShopKick.com, a new free smartphone app.
ShopKick has partnered with Simon Malls, Best Buy, Macy’s and others to feed real-time deals to customers on their smartphones as they wander around participating stores.
Executive producer Christa likens ShopKick to what we saw in 2002’s Minority Report.
The Tom Cruise flick was prescient in many of its predictions. In the film, Cruise gets implanted with a new pair of eyes on the black market to effectively change his identity in a world where everything is done by retinal scan.
As Cruise walks into a GAP store, he’s addressed with a “Hello, Mr. Yakamoto” by a saleswoman’s hologram…because that’s the name of the person whose eyes he got in a retinal transplant!