Politicians routinely get approval ratings, so why not grocery stores?
Top 5 grocery stores ranked by favorability
When you’re grocery shopping, what makes it a good experience? For many of us, it’s a combination of price, convenience and the helpfulness of the staff.
Morning Consult Intelligence conducted 200,000 interviews with people since January 2017 and asked them about a variety of companies across 11 different industries.
The methodology Morning Consult used was simple. Respondents had to give either a thumbs up or thumbs down (i.e. a vote of “favorable” or “unfavorable”) as they were asked “a range of questions [about topics] such as favorability, community impact and purchasing intent.”
It turns out there’s a clear winner in the grocery category. Kroger claimed the top spot with a favorability rating of 53%.
Kroger operates 2,796 retail food stores under a variety of different names in 35 states and Washington, D.C.
Maybe you’re familiar with grocery stores like Ralphs, Dillons, Smith’s, King Soopers, Fry’s, QFC, City Market, Owen’s, Jay C, Pay Less, Baker’s, Gerbes, Harris Teeter, Pick N’ Save, Copps, Metro Market or Mariano’s. They’re all part of Kroger’s grocery empire.
Of course, this news comes out just days after Kroger announced it’s discontinuing Senior Day at almost 200 stores in the Southeast. So maybe the results of next year’s tally will look a little different!
Coming in at #2, we have Whole Foods — long called “Whole Paycheck” because of the premium it charges for natural and organic groceries. Yet 48% of people reported having a favorable opinion of Whole Foods despite the high prices. That may be due in part to the company’s effort to introduce a lower priced chain called “365 by Whole Foods.”
Safeway captures the third spot with 40% favorability, while Albertsons and Publix round out the Top 5 with favorability rankings of 33% each.
Meanwhile, in a separate study released in September 2016, Publix claimed the top spot in a survey from customer experience research firm Temkin Group. The Temkin survey monitors consumer emotion about 294 companies across 20 industries.