If you haven’t stopped by your local J.C. Penney in a while, you may be surprised to see some changes the retailer is making!
After Toys R Us and Babies R Us locations shut down nationwide, J.C. Penney has decided to expand its baby selection to help new parents check off more of the items on their must-have list.
J.C. Penney is launching 500 baby shops in August 2018
Starting August 30, baby shops debut at 500 J.C. Penney locations and will offer items like these:
- High chairs
- Car seats
- Diaper bags
- Bouncer seats
- Activity centers
“The baby care business is expected to reach over $13 billion by 2021 and we are seizing this opportunity to pursue available market share and aggressively go after the baby customer with these new shops,” said James Starke, senior vice president and head of merchandising for J.C. Penney. “We’ve strategically chosen these 500 JCPenney locations because the majority of the stores are near a specialty baby retailer that has recently closed its doors.”
J.C. Penney says the new baby shops will be located next to baby apparel and feature an expanded assortment of Carter’s clothing, plus Gerber and Okie Dokie playwear and sleepwear.
The company says the baby shops are launching just in time for its annual “Baby Sale” later this month.