New Report: Best Interior and Exterior House Paints

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With home improvement season upon us, you might be interested in adding a fresh coat of paint to your home. But which brand should you choose?

The J.D. Power 2021 Paint Satisfaction Study has the latest information on which types of paints and stains customers favored over the last year as well as rankings for the stores that sell these products.

Customers Love These Paints and Stains

The study, conducted in January 2021, is based on responses from more than 5,800 customers, many of whom bought paint and tackled home improvement projects during the COVID-19 pandemic.

Some key findings from the report include:

  • When it comes to interior paint, Benjamin Moore tops the list with a score of 863.
  • For the retailer, exterior paint and exterior stain segments, Sherwin-Williams bested the rest with scores of 882, 869 and 850 respectively.

The rankings are based on a 1,000-point scale.

Table of Contents

Let’s take a look at the rankings for the interior paints first.

Best Interior Paints for Your Home

Interior PaintsScores
Benjamin Moore863
Segment Average855

When it comes to painting the rooms inside your home, many interior designers prefer neutral colors. And those shades might even help you sell your home faster.

Now let’s look at what customers liked in exterior paints, according to the J.D. Power study.

Best Exterior Paints for Your Home

Exterior PaintsScores
Benjamin Moore858
Segment Average853

Of course, there’s much more to choosing the right house paint than the color or brand.

If you’re staining your home’s exterior, one of the key questions you’ll want to consider is whether the finish will last a while without fading. Let’s look at the rankings for exterior stains.


Best Exterior Stains for Your Home

Exterior StainsScores
Thompson’s Waterseal831
Benjamin Moore826
Segment Average831

You may be also wondering which stores customers prefer when buying house paints and stains. Here are the retailers that scored the best in the J.D. Power report.

Best Paint Retailers

Benjamin Moore871
The Home Depot840
Segment Average850

The study also showed that the pandemic didn’t stop customers from heading to the stores to make their choices for these home improvement supplies.

In fact, 98% of buyers said their experiences inside paint stores were safe and comfortable, according to the report.

“The effort put forth by paint retailers and staff to ensure the safety of their customers has undoubtedly paid off,” Christina Cooley, director of the Home Intelligence practice at J.D. Power, said in a news release. “Though we’ve seen a slight increase with exterior paint and stain being purchased online, interior paint shoppers still heavily rely on the consultative in-store experience.”

To stay up to date on the latest deals on paint and other home improvement products, check out

Aside from painting, you may be interested in other DIY projects around the home. Here’s how money expert Clark Howard redid his patio flooring himself.

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