How To Do Valentine’s Day the Clark Smart Way

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Valentine’s Day is here. Are you ready, guys? Every year I see people who haven’t planned ahead and have to make last-minute purchases at the end of the business day on February 14. I just know they’re getting fleeced on prices!

If you are into romance and saving money, you’ve got to plan ahead. You’ve still got time left before the big day, so there’s no excuse to be unprepared.

How To Save Money on Valentine’s Day

When it comes to the price of roses, even Costco Wholesale marks them up around this time of year. Normally you can get two dozen for around $15 or $16. But during peak season, the warehouse club sells one dozen for around $16, passing along the warehouse club’s standard markup of no more than 14% from their wholesalers.

Charis from found a great deal on red roses at Costco, but you have to pre-order to get the deal in time for the big day.

My wife and I have a longstanding tradition where I give her roses about two weeks before Valentine’s Day to avoid the markup at the last minute.

One thing I’ve never understood is why people want their roses delivered by a complete stranger from a floral company. Isn’t it more fun to get the roses and hand-deliver them yourself, instead of having somebody else do it for you?

The personal element is just such a nice touch. Handwriting a declaration of love is likely to be appreciated by your loved one as well, even if you get the card at a dollar store.

Listen to Clark share how he celebrates Valentine’s Day on the Clark Howard Show podcast:

If last-minute flowers are your thing, I suggest going to a supermarket or a nursery for competitive prices.

The supermarkets that have floral departments will often have multiple staffers on hand to accommodate people dashing in for bouquets. Nurseries, meanwhile, see their business drop off in the middle of winter and tend to offer high-quality products at a low price to reintroduce themselves to customers this time year. Finally, some online sellers will undercut traditional florists on roses even during this holiday.

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