While the car market remains red hot, a new customer satisfaction index finds consumer perception of the auto industry is chilling.
Overall satisfaction is down nearly 4%, according to the American Customer Satisfaction Index (ACSI). The decline in satisfaction is really twofold. First, car prices have risen in the last 36 months. The average price of a new car is $32,600, which is a new high. That’s because people are tricking out their cars. You can easily take a car’s price up 50% from the base model without even trying. In the blink of an eye, a $20,000 car becomes a $30,000 car!
Second, in addition to dissatisfaction with price, consumer perception has also been soured by recall after recall. Some 64 million vehicles were recalled in 2014 alone.
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Who makes the best and worst cars?
The ACSI has crunched the numbers and found the exact brand winners and losers in terms of customer satisfaction. It’s nice to a see Lincoln — an American nameplate — among the Top 3. But poor Chrysler! They are win, place and show for the worst!
- Lexus (Toyota)
- Acura (Honda)
- Lincoln (Ford)
- Buick (GM)
- Cadillac (GM)
- Chevrolet (GM)
- Audi (Volkswagen)
- GMC (GM)
- Infiniti (Nissan)
- Dodge (Fiat Chrysler)
- Chrysler (Fiat Chrysler)
- Fiat (Fiat Chrysler)
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