Hotels nationwide are doing a better job of keeping guests happy, according to new analysis from the American Customer Satisfaction Index.
Overall, guest satisfaction with hotels is up 2.7% to a score of 76 out of 100 overall, the report found.
Hotel chains ranked from best to worst
Taking a look at individual hotel brands, JW Marriott earned the highest score (85) in the ACSI report, which is based on 8,660 customer surveys.
Meanwhile, Wyndham-owned Super 8 was the lowest-ranked chain with a score of 63.
“With the rise of online hospitality brokers like Airbnb, travelers have more choices than ever before, forcing hotel operators to compete on both price and customer service,” ACSI said on its website.
As you would probably expect, some of the more upscale brands got higher marks, while mid-scale brands placed further down the list.
Here are the hotel brand rankings, from best to worst:
Embassy Suites Hotels: 83/100
AC Hotels: 82/100
Hilton Hotels & Resorts: 81/100
Wyndham Hotels and Resorts: 81/100
Best Western Premier: 80/100
Hyatt Regency: 80/100
Marriott Hotels: 80/100
Courtyard by Marriott: 79/100
Fairfield Inn & Suites by Marriott: 79/100
Hampton by Hilton: 79/100
Holiday Inn Express: 79/100
Residence Inn by Marriott: 78/100
Best Western Plus: 77/100
Crowne Plaza Hotels & Resorts: 77/100
Holiday Inn Hotels & Resorts: 77/100
Comfort Inn, Comfort Suites: 76/100
Doubletree by Hilton: 76/100
Baymont Inn & Suites: 76/100
Best Western: 75/100
La Quinta Inns & Suites: 75/100
Days Inn: 67/100
Econo Lodge: 66/100
Motel 6: 64/100
Super 8: 63/100
How to get the best hotel rate possible
Clark books most of his hotels on Priceline.com or Hotwire.com. But before you bid on a hotel, read through the message boards at BiddingforTravel.com and BetterBidding.com to see what other travelers are saying.
Not interested in booking a mystery hotel? You may be able to save by reserving a room directly with the hotel.
“I want you to know there’s a war going on behind the scenes between hotels and the third-party hotel booking sites like Expedia, Priceline and Hotels.com,” Clark said. “The hotel chains are banding together, trying to get you to book direct with them so they don’t have to pay commissions to those third-party booking sites.”
More than 60 chains are now participating in RoomKey.com, which allows you to shop and compare hotel loyalty rates and book directly through the hotel websites.
To learn more about scoring the best hotel deals, read Clark’s Hotel Booking Guide.