Apple TV+ is a new streaming service from tech giant Apple that has cable cutters talking.
And it’s for a reason that has surprised those who are familiar with the innovative, top-shelf brand: It’s cheap!
With a price tag of $4.99 per month, no ads and superstars like Oprah Winfrey, Steve Carell, Samuel L. Jackson, Reese Witherspoon and Jennifer Aniston committed to creating original content for the service, Apple has our attention. It might have yours, too.
Team Clark has investigated the streaming service a bit further to determine if it is worth spending $5 per month to add to your entertainment experience. We’ll look into how you can get the service, some of the established content available and the new programming Apple is planning to create for subscribers.
Table of Contents
- What is Apple TV+?
- How to Get Apple TV+ and How Much It Costs
- How to Get Apple TV+ Free For One Year
- Original Content Created For Apple TV+
- Final Thoughts
What is Apple TV+?
Positioning itself as the home of “the world’s most creative storytellers,” Apple TV+ is a non-live subscription streaming service that launched in November 2019. This is not to be confused with Apple TV, which is a device that connects to your television so that you can enjoy all of your streaming or downloaded content.
Apple TV+ can be found through the Apple TV app that comes pre-installed on Apple products, though it is not necessary to have an Apple device to purchase a subscription. It has original series and films from some very popular actors and actresses. The content, which is available in 4K HDR, is on-demand and ad free.
How Can I Get Apple TV+ and How Much Does It Cost?
Apple TV+ launched on November 1, 2019 in the United States and is now available for purchase through the Apple website or on many popular devices.
Apple TV+ is priced at just $4.99 per month. That is positioned as a value in the non-live streaming market. Given that Apple is known for being a premium brand, it leaves one to question if this is introductory pricing to gain a user base with planned increases in the future. For now, the barrier to giving Apple TV+ a try is pretty low.
Apple TV+ users can save some money by opting for an annual subscription, which is $49.99. That lowers the cost to $4.17 per month.
The subscription includes access for up to six family members on the same account, so there is plenty of leeway to get your devices connected.
New users can take advantage of a 7-day free trial to give the service a test drive before paying for a subscription.
While Apple would certainly prefer its streaming service be viewed on one of its phone, tablet or computer products (and we’ll tell you how they’re incentivizing that next), it is important to note that you’ll be able to access Apple TV+ from some non-Apple products. In fact, popular streaming devices like Roku and the Amazon Fire TV Stick already have it available.
Here’s a look at Apple’s list of approved devices for the platform:
- Apple TV
- Amazon Fire TV
- Samsung Smart TV
- Google TV
You may have noticed a lack of Android-based cell phones. That is because the Apple TV app is not available via the Google Play Store at this time. The rivalry is real!
Apple Has Offered Apple TV+ Free For One Year In the Past
If you bought a new Apple device, such as an iPad, iPhone or MacBook, you may have received an offer for a free year of the Apple+ subscription.
Unfortunately, it seems Apple has halted that promotion at this time.
We don’t have any indication that this promotion will return, but it’s certainly worth taking advantage of if Apple decides to roll it back out in an effort to boost subscriber numbers.
Original Content Included With Apple TV+
Apple has made an investment in producing original content for the platform by signing on big-time stars like Oprah Winfrey and Steve Carell to participate in various pieces of content.
Perhaps none is more popular than Ted Lasso, which has won seven Emmy awards with Jason Sudekis in the lead role of this soccer-related comedy.
The list of initial offerings may not be as robust as that of more established streaming services like Netflix, but it appears that may be by design. Apple has been taking a “quality over quantity” approach with the build out of this product.
Here’s a look at some of the original content projects for Apple TV+:
The Morning Show
The star power is strong with this one, as Jennifer Aniston, Reese Weatherspoon and Steve Carell combine forces on a series titled The Morning Show. The tagline for this drama is “The news is only half the story.”
Hailee Steinfeld stars as poet Emily Dickinson in what is described as a coming-of-age comedy.
Snoopy in Space
While this one is probably for the kids, there are plenty of adults who grew up with Snoopy in their lives. He returns in a modern animation with this new original series.
Other Series and Movies
- Oprah’s Book Club: Oprah Winfrey gets into deep and “unguarded” conversations with some of today’s top authors
- SEE: This thriller is based on the fallout of a virus that wipes out much of mankind
- For All Mankind: “Imagine a world where the global space race never ended.”
- The Elephant Queen: “Join Athena, the majestic matriarch, as she leads her elephant herd across the unforgiving African landscape”
- The Banker: Samuel L. Jackson and Anthony Mackie are 1960s entrepreneurs fighting for housing integration
- Hala: A 17-year-old Pakistani-American teenager grappling with “family, culture and religious obligations”
- Servant: The latest from popular psychological-thriller producer M. Night Shyamalan
- Truth Be Told: A series based on the experiences of a true-crime podcaster
- Ghostwriter: Four kids team up to solve a mystery based on a ghost’s past that’s revealed through a book
- Helpsters: A kids’ series with “vibrant monsters who help solve problems”
One thing I noticed while browsing the library is that Apple has decided to adhere to a gradual release schedule for episodes of many of its shows. Unlike Netflix, which typically drops an entire season of a show at once, it appears Apple is trying the conventional television approach of “one new episode per week.”
Apple indicated this would be the case in a statement prior to launching the Apple TV+ product:
“At launch, most Apple TV+ series will premiere with three episodes, with one new episode to roll out each week, while full seasons of some series will be available all at once.”
Final Thoughts on Apple TV+
As streaming becomes an increasingly popular part of our entertainment lives, it is natural that the marketplace will flood with companies interested in profiting from the change in consumer behavior.
Apple is attempting to get away from the idea that it is simply a maker of devices with which to stream content. This launch makes it clear that the company would like to carve out its own space in the streaming market. In other words, they want to be both the device you stream on and the service you’re paying to stream — a double-dip into your entertainment budget, if you will.
Let’s review some pros and cons to trying out the service:
|Quality original content||Limited library of content|
|$4.99 monthly subscription||Limited licensed content|
|Simple, easy-to-use app||No access via Android phone|
Bottom Line: Even in a crowded streaming service market, the price is right to see if the original series included are enough to hold your interest.
I’d suggest using the 7-day free trial to give this service a test spin to see if it is for you.