New Report Reveals American’s Favorite Credit Card Issuer in 2023

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Which credit card issuer is best?

The answer you receive to this question likely depends on the personal experiences of the person you’ve asked.

But if you ask enough people, you’ll start to see some clear trends on which issuers you should consider and which you should avoid.

That’s exactly what J.D. Power did. The popular consumer insights, data and analytics research company recently unveiled the results of its 2023 U.S. Credit Card Satisfaction Study. (More information on how this study was conducted can be found here.)

Let’s take a look at some of the results and see how they apply to some of Team Clark’s favorite rewards credit cards.

American Express Is America’s Favorite Credit Card Issuer in 2023

According to the research conducted by J.D. Power, American Express is America’s favorite credit card issuer this year.

And it’s not particularly close.

American Express scored a 657 on J.D. Power’s 1,000-point scale used to measure “Overall Customer Satisfaction.” The next closest issuers, Bank of America and Discover, trailed by nearly 30 points in the scoring system.

Chase and Citi, which are two of the most well-known credit card issuers in America, ranked fifth and sixth, respectively, among qualified issuers. Their scores landed slightly below the 2023 Issuer Average of 609.

Here’s a look at the complete list of issuers included in the study and their score from the 2023 research:


J.D. Power Credit Card Study: 2023 Overall Customer Satisfaction Index Rankings

Credit Card IssuerIndex Score
American Express657
Bank of America629
Capital One616
Wells Fargo602
Fifth Third584
U.S. Bank576
TD Bank572
Merrick Bank567
Premier Bankcard529
Credit One Bank496

In addition to the scores listed above, there are three popular card issuers who were scored but did not meet the criteria for inclusion in the study rankings:

  • USAA: 647
  • Navy Federal: 642
  • Barclays: 577

American Express is the issuer of a few cards that are on Team Clark’s lists of best credit cards for various purchases.

The Blue Cash Preferred® Card from American Express, for example, is one of our favorites because it offers up to 6% back on purchases at select U.S. supermarkets on up to $6,000 in purchases per year (then 1%). Terms apply.

And The Platinum Card® from American Express is a favorite travel credit card for many thanks to a long list of travel-friendly benefits, such as airport lounge access, that offset a hefty annual fee.

More Winners from the 2023 J.D. Power Credit Card Study

The U.S. Credit Card Satisfaction Survey did not stop with top card issuers.

Here’s a rundown of some of the other top scores from the 2023 customer satisfaction indexes:

  • Top for Rewards Credit Card with NO Annual Fee: Capital One SavorOne Rewards Card (Runners up include: Discover it Student Cash Back, Blue Cash Everyday® Card from American Express)
  • Top for Rewards Credit Card WITH Annual Fee: Bank of America Premium Rewards® Card (Runners up include: The American Express® Gold Card, The Platinum Card® from American Express)
  • Top for Co-Branded Credit Card with NO Annual Fee: Apple Card by Goldman Sachs (Runners up include: Hilton Honors American Express Card, Amazon Prime Visa Card, PayPal Cashback Mastercard)
  • Top for Airline Co-Brand Credit Card: Barclays JetBlue Plus Card (Runners up include: Southwest Rapid Rewards Plus Card, Citi American Airlines AAdvantage MileUp Mastercard)

About the J.D. Power Study

The following information was provided by J.D. Power to help you better understand how the index scores were assigned:

“The U.S. Credit Card Satisfaction Study, now in its 17th year, was redesigned for 2023.

It measures customer satisfaction with credit card issuers by examining seven factors (in alphabetical order):

  • Account management
  • Benefits
  • Customer service
  • New account
  • Rewards earning
  • Rewards redeeming
  • Terms

The study includes responses from 31,418 credit card customers and was fielded from August 2022 through June 2023.”


To see the rates and fees for the American Express cards featured, please visit the following links: Platinum Card® from American Express: See rates and fees. Blue Cash Preferred® Card from American Express: See Rates and Fees.

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