Citi Custom Cash® Card: 5 Things To Know Before You Apply

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The Citi Custom Cash® Card is a new player in the rewards credit card market. Could it be right for your wallet?

Citi is in the 5% cash back game with a rewards credit card that lets you make the decision on the category for your bonus earnings.

This is in contrast to other popular 5% cash back cards on the market, which typically have a rotating category that changes every few months or requires that you spend at a certain retailer to earn 5% back.

This could be useful as you try to decide which cards are right for earning optimal cash back for your monthly spending. But before you rush to submit your application, let’s dig a little deeper into this cash back credit card.

This article was updated in April 2024 and I review it every 12 months. Detailed notes on all updates can be found here.

Citi Custom Cash® Card: The Basics

Card Summary

The Citi Custom Cash® Card is a cash back rewards credit card with no annual fee. It rewards card holders with 5% back on their most-used spending category each billing cycle, but every other purchase made with the card returns only 1% back.

This card has a $200 welcome offer, and it also offers an introductory APR period on both new purchases and balance transfers.

The Custom Cash is included in some of Team Clark’s “best of” credit card roundups, such as shopping and gas rewards, for its versatility in delivering rewards for spending areas you access most.


Fee TypeCard Policy
Annual FeeNone
Balance Transfer5% of the transfer amount (minimum fee is $5)
Foreign Transactions3%
Cash Advance5% of the cash advance amount (minimum fee is $10)

Rewards Structure

Unlike the Citi Double Cash® Card, which is one of money expert Clark Howard’s favorites because of its flat 2% cash back (1% as you buy, 1% as you pay) on every purchase, this Citi card focuses on helping you earn a higher rate of return on a single category of purchases.

This is done by giving you 5% back (on up to $500 of spending) for the category in which you spend the most with the card each month. All other spending categories are worth 1% cash back during that billing period.


Spending Categories Eligible for 5% Back

  • Restaurants
  • Gas stations
  • Grocery stores
  • Travel
  • Transit
  • Streaming services
  • Drugstores
  • Home improvement stores
  • Fitness clubs
  • Live entertainment

At the end of each billing cycle, Citi will determine in which of these categories you made the most purchases and give you 5% cash back on the first $500 spent in that category.

The category you qualify for can change from month to month based on your spending habits.

The cash back is awarded as Citi Thank You points, which can be redeemed for statement credits, direct deposits, check by mail, travel or Amazon purchases. There is no minimum for redeeming via statement credit or direct deposit.

Citi Custom Cash® Card: 5 Things To Know

If the basic premise of this card has you intrigued, here are some more things you should know as you consider it for your wallet.

1. The 5% Cash Back Is Great, But It’s Limited

I mentioned this briefly in the description of this card, but it’s worth a little deeper discussion.

Not only does Citi limit you to 5% on one spending category each billing cycle, but that category is also limited to earning the 5% rewards for the first $500 that you spend. Once you’ve spent more than $500 in that category, the remainder of your spending earns only the 1% cash back rate.

On the plus side, you’re still able to earn $25 in bonus cash back each month if you strategically use the card for one spending category and max it out at $500. That’s as much as $300 in cash back per year on $6,000 in spending.

On the downside, you’re not only going to have to pick a spending category and stick with it, but you’re also going to need to monitor the threshold at which you go from 5% to 1% in cash back rewards. Because at that point, you may be better off spending with another credit card for better rewards.

2. This Card Is Probably Best Used In Conjunction With Other Rewards Cards

This credit card is not the best candidate to be used as an everyday spender.

Because of the limitations to the 5% cash back outlined in the section above, I believe this credit card belongs as part of a more complex credit card strategy than your “spend it and forget it” that a 2% cash back card might produce.


Instead, I suggest considering designating this card as your “grocery card” or your “gas card.” It could be a great opportunity to pick an expense item that is near $500 per month and secure a solid 5% rate of return on that spending each billing cycle.

Obviously, you’ll only want to do this if you already have a solid everyday cash back card in your wallet.

To get more tips on making sure you have the right amount of credit cards in your wallet, check out this article with advice from Clark and credit card expert Jason Steele.

3. The Welcome Bonus Is a Layup

While $200 isn’t exactly the biggest credit card welcome bonus on the market, Citi makes this one really easy to get.

All you have to spend is $1,500 within the first six billing cycles, which works out to an average of just $250 per month.

If handled properly, the entire welcome bonus spending requirement can be achieved without having to spend in a category that rewards 1% cash back.

4. There’s a Good Balance Transfer Period on This Card, But Watch Out for the Fees

While Team Clark doesn’t generally recommend picking a card based on 0% APR offers, we do acknowledge there are times when a balance transfer could save you money on the interest accruing on existing credit card debt.

If you’re signing up for this card to seek relief from a high interest rate on another credit card, I would caution you to look closely at the fine print on the balance transfer promotion.

You must complete your balance transfer within the first four months of card membership to qualify for the 0% APR. And you’ll be subject to a transfer fee that is 5% of your balance.

If this is your main reason for applying, you may want to seek a card with a lower fee and a longer 0% APR period.


5. Those Spending Categories Have Some Notable Exclusions

I dug into the fine print on this credit card’s rewards program to find some potential hurdles for people who are looking to use this card consistently for 5% in a specific category.

Here are some things you’ll want to know about a few of the popular spending categories:

  • Gas purchases at wholesale clubs (like Sam’s and Costco) are excluded from earning rewards in that category.
  • Restaurant purchases include purchases at cafes, bars, lounges and fast food restaurants, but they do NOT include purchases at bakeries, caterers, restaurants located inside another business, or third-party delivery purchases.
  • Grocery purchases exclude purchases at general merchandise and discount superstores, wholesale and warehouse clubs. That means you’re going to need to shop at a grocery store, not places like Walmart, Costco or Target.

Many of these “red tape” items are likely due to the way that purchases are coded by the merchant.

Pros and Cons: Citi Custom Cash® Card

Are you considering adding the Citi Custom Cash® Card to your wallet? Let’s review some of the major pros and cons of the card before you make your final decision:

Unique cash back structure lets you earn 5% back in category you spend the most each month.You earn only 1% cash back on all purchases outside of the top spending category each month.
Intro APR period on both new purchases and balance transfers.The 5% balance transfer fee (minimum $5) takes some of the shine off the intro APR period.
The welcome bonus spending requirement is very low.There is red tape on certain purchases that limit your ability to earn rewards in key categories.

Bottom Line: Used in the proper context, this credit card could be a useful secondary card in many consumers’ wallets.

If you are pairing it with a 2% back card that assures you at least twice as much as you’d earn with the Citi Custom Cash’s base 1% returns, you can use this card solely on one oft-used spending category to enhance your cash back returns.

However, this card has very little value to you beyond the monthly 5% cash back category and the temporary benefit of the introductory offers. So it probably isn’t for people who are looking for a first credit card or consumers who will carry only the Clark-recommended minimum of two credit cards.

Do you have the Citi Custom Cash Card in your wallet? We’d love to hear about your experience with it in the community.

Article Updates
  • April 2024: Added new special bonus travel bonus offer from Citi.
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