New Report: Best Car Brands for Customer Satisfaction

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When it comes to car brands, it’s no secret that some have better reputations than others. It could be the safety features such as seatbelts, headrests and anti-lock brakes. Or it could be the technology or gas mileage.

A recent report from the American Customer Satisfaction Index (ACSI) ranks how happy consumers are with their recent experiences with major automobile brands. The Automobile Study 2021-2022 separated the cars into two categories, mass-market brands and luxury brands, and judged them on performance, technology, dependability, comfort, safety and more.

The study is based on interviews with 4,708 customers between July 2021 and June 2022.

What Cars Rank the Best for Customer Satisfaction?

Here are some key findings from the report, which ranked the vehicle brands on a 100-point scale.

  • Overall customer satisfaction with automobiles scored 77, one point less than last year.
  • Among mass-market brands, Subaru and Toyota tied for the top spot, both with a score of 80. Compared to last year, Subaru lost a point and Toyota gained one.
  • In the luxury market, Lexus came in first place, improving four points to reach a score of 84.

Now let’s take a look at the top mass-market car brands, and then we’ll move on to the luxury brands.

These Are the Top Mass-Market Car Brands According to Customers

Car Brand2022 ScoreGain/Loss From
Previous Year
Subaru80-1
Toyota801
Chevrolet (GM)783
Hyundai78-1
Mazda78-1
Ram (Stellantis)78-3
Buick (GM)770
Honda77-6
Nissan77-1
Volkswagen770
Ford76-3
Average 770

“Luxury plates Acura and Infiniti make a splash with massive customer satisfaction gains, but most mass-market brands falter,” Forrest Morgeson, director of research emeritus at the ACSI, says in a news release. “Fuel economy is a concern for consumers with high prices at the pump, while chip shortages make mainstream plates hard to come by. Customers may be facing long wait times or settling for models that don’t match their needs.” 

These Are the Top Luxury Car Brands According to Customers

Car Brand2022 ScoreGain/Loss From
Previous Year
Lexus (Toyota)844
Acura (Honda)828
Audi (Volkswagen)823
Infiniti (Nissan)829
Cadillac (GM)804
Tesla800
Mercedes-Benz791
BMW77-5
Volvo76-1
Lincoln (Ford)75-1
Average802.6

Read the full report at ACSI.org.

No matter which brand you like, money expert Clark Howard says you should keep in mind that car prices (for both new and used vehicles) are out of whack right now as a result of several issues stemming from the COVID-19 pandemic.

The average car price surpassed the $48,000 mark in July 2022, according to Kelley Blue Book data. That figure represents a 0.3% ($139) increase from the previous month and an 11.9% ($5,126) jump from the same month a year ago.

“The best advice I can give you in today’s car market is to wait,” Clark says.

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“The best thing in an ugly market is that if what you have is working, keep driving it,” he adds. “The ugly will fade, and supply and demand will come back into balance.”

Wondering when car prices will drop? Here’s when Clark expects prices to fall.

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