Report: Best Car Brands for Customer Satisfaction

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When it comes to choosing a vehicle, there are several qualities you may look for. You likely want to know whether it’s dependable and what kind of mileage it gets.

The American Customer Satisfaction Index (ACSI) recently released its Automobile Study 2020-2021, which ranks how happy consumers are with their “recent experiences” with major automobile brands.

In addition to the features mentioned above, customers also judged the car brands on benchmarks such as performance, technology, comfort, safety and more.

Which Car Brands Get High Scores From Customers?

The study is based on interviews with 4,888 customers between July 6, 2020, and June 28, 2021. Their feedback was tallied on a 100-point scale.

Here are some key findings from the study:

  • Honda, Hyundai and Dodge all have the largest score increases — 4% each — compared to last year.
  • Of the 12 benchmarks listed in the study, all the new scores were worse than last year’s totals.
  • Among the “Big Three” traditional U.S. automakers, GM and Ford both scored a 77 while Stellantis (formerly Chrysler) is only one point below them at 76.

So which car brands separate themselves from the others? Let’s take a look.

These Car Brands Are the Best According to Customers 

Car Brand2021 Score% Change From Last Year
Honda824%
Subaru813%
Ram (Stellantis)800%
Hyundai794%
Mazda791%
Toyota79-1%
Dodge (Stellantis)784%
Ford783%
GMC (GM)780%
Nissan783%

No matter what brand you like, money expert Clark Howard says you should keep in mind that car prices (for both new and used vehicles) are out of whack right now — a result of several issues stemming from the COVID-19 pandemic.

A July 2021 New York Times article (subscription required) reports that new cars are spending just hours on the lots before people buy them.

“The best advice I can give you in today’s car market is to wait,” Clark says.

“The best thing in an ugly market is that if what you have is working, keep driving it,” he adds. “The ugly will fade, and supply and demand will come back into balance.”

News reports indicate you may not have to wait much longer for that. According to CNBC, new car inventory is starting to improve, and the used car market is finally starting to level off.

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In the meantime, you can keep the car you have in tip-top shape by following this simple maintenance schedule!

More Car Resources From Clark.com:

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