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One drawback in today’s digital age of free internet services is that some companies have turned your personal information into a form of currency, monetizing your data. Yahoo Mail, in particular, is one that continues to scan and sell the contents of user’s emails to advertisers.
While some other platforms are pulling back on what they divulge to third parties, Yahoo continues to cash in on user data. In 2016, security experts warned their clients not to use Yahoo due to the company’s rampant spying on of email contents. Now, it seems Yahoo is ramping up its data-catching apparatus.
“Yahoo’s owner, the Oath unit of Verizon Communications Inc., has been pitching a service to advertisers that analyzes more than 200 million Yahoo Mail inboxes and the rich user data they contain, searching for clues about what products those users might buy, said people who have attended Oath’s presentations as well as current and former employees of the company,” the Wall Street Journal reports.
The practice has left Yahoo as the only major U.S. email provider that still scans people’s emails to sell to marketers, according to the Journal. If you wonder how Yahoo can get away with that, it’s because you’ve agreed to it in the terms of service.
Money expert Clark Howard says Yahoo is making money out the wazoo at the expense of our personal information — and it’s not right. “This is a terrible invasion of privacy,” he says.
“When you start getting into email, which is really a form of private messaging, and to have the email service spying on you is really something that you want to think about. And also what you should really start thinking about is if Yahoo Mail is something you still want to use.”
There are a number of free email alternatives to Yahoo that are just as good, easy to use, and most importantly, not spying on you. Here are a few:
Of course, you may not want to change your email provider if you’ve been with Yahoo for a long time. If you’re determined to stay with Yahoo Mail and don’t want to switch, here’s how to change your privacy settings:
With this browser tool, you can control the collection and use of interest-based advertising as well as opt out of any or all of the ads.
If you want to totally cut access to what advertisers can know about you, just click on the blue button at the bottom of the page that says “Opt out of all.”
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This post was last modified on September 4, 2018 12:47 pm
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