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The car-buying experience is something that many people dread, but Hyundai is making some big changes so that it’s less of a hassle for customers.
We first told you about the automaker’s initiative called Shopper Assurance last October when it was launched in several cities.
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The program designed to streamline and modernize the car-buying experience is rolling out nationwide starting February 9. It involves four key changes to make the process easier:
According to survey data, Hyundai reports that 94% of customers either loved or liked the car-buying process with the program, and 65% said their experience with Shopper Assurance was better than past car purchases.
“The positive response to Shopper Assurance exceeded our expectations and it’s clear that customers want a more convenient way to buy a car,” said Dean Evans, CMO, Hyundai Motor America, in a news conference at the Chicago Auto Show. “Shopper Assurance is a differentiator for Hyundai and significantly improves the perception of the brand and our dealers. It is now available nationally because of the dedication of our dealers to deliver the best experience possible and adapt quickly to changing buyer preferences with new technologies and innovation.”
Hyundai says Shopper Assurance is also a win for dealers. In the initial markets, participating dealerships outperformed national Hyundai dealers in sales growth.
Expect the majority of Hyundai dealers to participate in the program within the next few months. Find a list of dealers here.
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This post was last modified on April 3, 2019 7:25 pm
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