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This holiday shopping season is ramping up – and instead of waiting to shop on Black Friday or after, the majority of shoppers plan to start their shopping before one of the biggest shopping days of the year.
A new survey from the mobile marketing blog SessionM reveals interesting information about our holiday shopping plans. The group surveyed more than 11,000 mobile users to find out how consumers will do their shopping this year.
Read more: Online Shopping Guide: How to get the best price possible
A few interesting stats:
Read more: Retailers turn Black Friday into month-long extravaganza
The customer experience is omni-channel, perhaps more than ever – meaning that many customers plan to shop both in-store and online. Mobile has become increasingly important, with many consumers planning to use the relatively newer technology of mobile payments. And, a big majority of customers plan to take advantage of any loyalty programs their favorite companies are offering in order to save money.
When it comes to online shopping, besides using our guide to get the best prices possible, here are a couple of other things to know to keep your wallet protected this holiday season:
Also, retailers are planning a multi-tiered approach for deals and promotions. For example, Walmart began talking about holiday shopping as early as August by unveiling its holiday layaway program. The same week, the company also announced the first ever Toy Week, which offered sneak peeks of some of the top toys for the holidays chosen by kids. Force Friday was another effort by the mega-store to create buzz around the upcoming movie Star Wars: The Force Awakens, which included movie merchandise only sold at Walmart.
These types of promotions create momentum and keep consumers engaged, leading up to the more “official” start of the holiday shopping season. With so many shoppers starting their shopping early, it’s no wonder retailers are rolling out great deals and promotions earlier than Black Friday.
So what does this mean for you? New deals are popping up every day, and will continue to do so throughout the holiday season — so keep your eyes and ears open for opportunities to save on any specific items you know you want to buy this year.
Here are a few so far:
For more of the latest deals and savings, click here.
This post was last modified on March 22, 2017 3:07 pm
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