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Online reviews can help identify the best and worst products, but they can also be deceptive. The fact is, not every review can be trusted — some are downright fake.
A heating and air conditioning company based in Marietta, Ga., is now on the hook for $1.3 million for posting bogus reviews and more in a case that was overseen by the state’s attorney general.
Mechanic’s Heating & Air Conditioning LLC and its owner, Monty White Jr., posted fake reviews on websites like Yelp, Kudzu and others. The company’s owner also conducted online smear campaigns against customers who complained about Mechanic’s Heating & Air Conditioning to the BBB or state regulatory agencies.
Read more: Fake package tracking notification could be malware
How can you tell the scam reviews from the real ones? There’s no sure way, but there are a few things you can look for:
So, in the end, you have to use your best judgment when looking over consumer opinions. Look for lots of reviews, and check out several review sites before deciding, not just one.
Read more: Warning: Don’t fall for these Facebook ‘dislike’ button scams!
For more money-saving advice, see our Scams and Ripoffs section.
This post was last modified on March 22, 2017 2:23 pm
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