Team Clark is adamant that we will never write content influenced by or paid for by an advertiser. To support our work, we do make money from some links to companies and deals on our site. Learn more about our guarantee here.
When people want to get healthier, they make a conscious decision to buy healthier foods at the grocery store — or at least, what they think are healthier foods.
But unfortunately, the reality is many people are getting duped by misleading package labeling.
You’d think foods that come with a giant ‘natural’ label slapped across the front of the package would be, well, all-natural. That’s the idea — marketers want shoppers to think that ‘natural’ food products lack artificial flavors, color additives or preservatives, but that’s not necessarily the case.
Read more: 5 cheap options for organic food
In fact, that ‘natural’ label really means nothing. According to the Food and Drug Administration (FDA), there is no formal rule about when foods can be labeled ‘natural’ — the group only has a policy regarding what that label should mean.
The FDA has considered the term “natural” to mean that nothing artificial or synthetic (including all color additives regardless of source) has been included in, or has been added to, a food that would not normally be expected to be in that food.
According to the USDA, products with an “All Natural” label can still contain a multitude of additives, hormones, genetically modified ingredients (GMOs), antibiotics, pesticides and more.
Seasoned organic shoppers and health experts may be aware of these fuzzy guidelines, but average consumers are not.
According to a recent Consumer Reports survey that polled Americans on what they think “natural” on a foodmeans, more than 80% of people agreed that a “natural” label should mean that a product ‘isn’t made with synthetic chemicals, artificial additives or colors, toxic pesticides, and genetically modified organisms.’
Read more: Look for these labels for healthier food options
The FDA is now considering changing its policies in order to help consumers avoid these types of misleading labels. And the group wants input from people around three key questions:
You can send your comments to the FDA here.
So without strict rules and guidelines around what food makers can claim about their products, how can you make healthier choices and know that they’re actually healthier choices? Doing a little research about various products before you head to the store can help you make more informed decisions when you get there. And knowing which labels to look for, and what they mean, can also help.
Here are some things shoppers who want to get healthy may look for — and the labels you can trust:
‘All Natural’: Look for the ‘100% USDA Organic’ seal or purchase more raw, whole foods.
Green labels/packaging: Look at the foods’ certifications — not just the color of the packaging.
‘Organic’: Solution: Look for the ‘100% USDA Organic’ seal.
‘Whole grain’ or ‘multigrain’: Look for the ‘100% Whole Grain’ stamp.
‘Free range’ or ‘grass-fed’: Don’t just trust the label. Do some research around specific company practices before buying at the store; also consider purchasing from local farmers.
Read more: 5tricks that make you think you’re eating healthy
This post was last modified on March 22, 2017 1:06 pm
If you plan to take an international flight or cruise anytime soon, there's one free…
Pop quiz: What's money expert Clark Howard's favorite tax-advantaged retirement tool? If you guessed Roth…
Are you considering subscribing to NFL Sunday Ticket for the upcoming season? Now may be…
Did you know major changes are coming for the way credit card processing fees are…
There’s a lot to love about Costco. The company has deals on just about every…
Money expert Clark Howard started a travel agency in his mid-20s and grew it into…