WSB’s Annual Care-A-Thon

The Care-a-Thon is an annual fundraiser I do for my flagship station, AM 750 and NOW 95.5 FM News/Talk WSB. The goal is to help cure cancer in children by collecting funds for the Aflac Cancer Center and Blood Disorders Service of Children’s Healthcare of Atlanta.

This 37-hour marathon broadcast features stories of hope and inspiration from Aflac Cancer Center patients, families and staff. With the help of WSB’s Scott Slade and nationally syndicated talk-show host Neal Boortz, the annual Care-a-Thons have raised $10 million for the Aflac Cancer Center.

Recognized as one of the top three pediatric cancer centers in the country by Child Magazine, the Aflac Cancer Center is one of the largest childhood cancer and hematology programs in the country. It serves infants, children, adolescents and young adults with cancer and blood disorders, and is staffed by a multidisciplinary team of pediatric cancer specialists. The Aflac Cancer Center provides advanced and innovative diagnostics, clinical care and research options, plus unique services such as the Cancer Survivor and Blood and Marrow Transplantation program.

The Aflac Cancer Center treats more than 300 new cancer patients each year; has over 22,000 visits to its outpatient facilities annually; and follows nearly 1,500 children with sickle cell disease, hemophilia and other bleeding disorders.

Directed by pediatric hematologists/oncologists, their multidisciplinary team is able to offer children and families the emotional, physical and spiritual support they need during their treatment journey.