James Bragg

James Bragg has been a full-time consumer advocate/activist for over 20 years as the day-to-day, hands-on founder/manager of FightingChance.com, a national information service that’s helped over 130,000 consumers buy or lease a new vehicle for the lowest price. His latest book is a revised edition of Letting the Cat out of the Bag: How the Auto Industry "Redesigned" the Dealer Invoice Price When the Internet Arrived, available in paperback and Kindle versions.

More posts by James Bragg

Whose side are those new-car pricing sites really on? Cars March 26th, 2018

Author's Note: The catalyst for this series was the eye-opening discovery that over the last 20 years, the dealer invoice…

How to beat the pricing from online car-buying sites Cars March 26th, 2018

Author's Note: The catalyst for this series was the eye-opening discovery that over the last 20 years, the dealer invoice…

It’s time to jettison the conventional wisdom about how to buy a new car Cars March 6th, 2018

Author's Note: The catalyst for this series was the eye-opening discovery that over the last 20 years, the dealer invoice…

The eye-opening truth about dealer invoice prices Cars September 20th, 2017

Editor's note: This is Part 1 of a five-part investigative series. Most new-car shoppers turn to those big new-car pricing…

Should you buy an extended warranty on a new car? Cars May 11th, 2017

All new vehicles come with a basic "bumper-to-bumper" warranty that covers mechanical and electrical parts that fail. It doesn't cover…

How new car dealers make the big bucks Cars March 22nd, 2017

Most of us probably believe that dealers laugh all the way to the bank on the profit they make when…