Hotel industry launches booking site to compete with Priceline

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Hotel industry launches booking site to compete with Priceline
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The hotel industry has formed a cooperative website to offer deals on unsold rooms in a bid to compete with Priceline and their ilk.

This past year, I spent more than 100 nights in hotels as part of my travel for the show. One key I’ve learned is never book at a hotel’s own website. Almost always, they have higher prices.

Third party sites like Priceline.com and Hotwire.com, plus QuikBook.com in metro areas particularly, are my favorite places for booking. And I’m not alone; half of all hotel rooms are booked through third party sites such as these.

Of course, the hotels want a bigger piece of that action. So they have now set up a co-op called RoomKey.com. The hotel industry claims they will offer prices competitive with the Pricelines of the world on RoomKey in a bid to reestablish loyalty with customers.

I’m a skeptic, though. I don’t believe they’ll have competitive prices. I’ll monitor RoomKey.com as I continue booking hotel rooms and report back to you!

Editor’s note: This segment originally aired Jan. 27, 2012

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