Hotel industry launches booking site to compete with Priceline

Hotel industry launches booking site to compete with Priceline
Team Clark is adamant that we will never write content influenced by or paid for by an advertiser. To support our work, we do make money from some links to companies and deals on our site. Learn more about our guarantee here.

The hotel industry has formed a cooperative website to offer deals on unsold rooms in a bid to compete with Priceline and their ilk.

This past year, I spent more than 100 nights in hotels as part of my travel for the show. One key I’ve learned is never book at a hotel’s own website. Almost always, they have higher prices.

Third party sites like and, plus in metro areas particularly, are my favorite places for booking. And I’m not alone; half of all hotel rooms are booked through third party sites such as these.

Of course, the hotels want a bigger piece of that action. So they have now set up a co-op called The hotel industry claims they will offer prices competitive with the Pricelines of the world on RoomKey in a bid to reestablish loyalty with customers.

I’m a skeptic, though. I don’t believe they’ll have competitive prices. I’ll monitor as I continue booking hotel rooms and report back to you!

Editor’s note: This segment originally aired Jan. 27, 2012

Clark Howard About the author:
Clark Howard is a consumer expert whose goal is to help you keep more of the money you make. His national radio show and website show you ways to put more money in your pocket, with advice you can trust. More about Clark
View More Articles
  • Show Comments Hide Comments