A 2017 Pew Research Center study on why registered voters refrained from casting ballots in the 2016 elections found that that things like apathy, registration problems and lack of transportation were among the biggest things that prevented people from exercising their civic duty.
America’s two biggest ridesharing services, Uber and Lyft, are doing what they can to make sure the lack of a ride isn’t the issue when it comes to people voting in the midterm elections.
Uber and Lyft offering free rides to the polls Tuesday, November 6
They join Lyft, who in August, announced that they would be aiding people in getting to their local polling stations. On Election Day, Lyft will offer 50% off rides across the country, and “free rides to underserved communities that face significant obstacles to transportation,” the company said.
Lyft is working with nonprofits Vote.org, Nonprofit Vote, Voto Latino, local Urban League affiliates, the National Federation and TurboVote to spread the word about poll stations transit.
The company said that in addition to adding push notifications in its app about voting precincts, it will give its drivers voter registration handouts and other voter information at Hub locations around the United States.
Uber also said that its most recent app update has a “Get to the Polls” feature that will show the way to your local polling station. “Earlier this week, we began sharing registration resources with riders through the Uber app,” CEO Dara Khosrowshahi said in a news release.