What would it take to get you to be a dedicated pay TV customer in an age when more people are slowly starting to think about cutting the cord?
Cox Communications is testing a $35 cable TV package in selected markets like New England, Virginia, Louisiana and parts of California. (Editor’s note: In the interest of full disclosure, sister company Cox Media Group is part owner of clark.com.)
Among the channels included are AMC, Animal Planet, BET, Cartoon Network, CNN, Comedy Central, History, Discovery Channel, E!, Food, Fox News Channel, Galavision, Nickelodeon, Lifetime, MSNBC, TV Guide, TruTV, The Weather Channel, TV Land and USA Network. (Selection may vary by location.)
What’s not included are ESPN and regional sports networks, according to FierceCable.com. ESPN costs cable and satellite operators more than maybe another 50 channels that they make available. In addition, both the NFL and college football leagues have negotiated huge sports rights packages.
The idea behind Cox’s offer is that, instead of you having to cut the cord, they’ll sell you a $400/year ($35/month) programming package vs. the typical $1,000/year ($80/month) package to keep you as a customer.