T-Mobile to magically make video not count against your data!


T-Mobile wants you to watch as much video as you want on your phone and not have it count against your data cap.

Beginning Nov. 15, the company will roll out Binge On, a new initiative that allows people on qualifying plans to stream unlimited video from mainstream providers and it won’t count against your data cap.

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How do they do it?

To qualify, you have to be on a plan with at least 3GBs of data. If this applies to you, here’s a list of participating content providers that you’ll be able to stream ‘all you can eat’ style without taking a bite out of your data:

One noticeable omission from the list: YouTube! YouTube by itself accounts for nearly 20% of all mobile traffic in the United States. By comparison, Netflix is less than 5%.

In order to make Binge On work, T-Mobile’s engineers developed a new technology that compresses the data. So they are able to send this video out free of the cap, where video is normally what eats up your bill. One effect of the compression: The picture will look fine on a phone. But if you use a cable to connect your phone to a big-screen TV, the picture quality may look degraded. Fortunately for so many in their teens and 20s, they don’t watch TV; they just look at tablets and phones!

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