Being asked to pay for your Roku device setup? It’s a scam!!!

Being asked to pay for your Roku setup? It's a scam!
Image Credit: Craig Johnson/
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So you’ve purchased a Roku device and can’t wait to watch all the TV shows, movies and other content you can possibly stand. All you have to do is create a login and set up the device. But you need to be careful: Crooks are targeting new Roku customers and charging them to activate their accounts.

If you are a new to Roku, you can’t complete your setup on the TV. You must use a computer or other device to activate your service. The problem with that is that a there are a number of fake websites out there offering to do just that — but they really just want to separate you from your money.

Here’s how criminals are targeting new Roku users

The thing is, Roku’s setup is free. The popular streaming company does not charge customers to activate their accounts. If you encounter a Roku activation website that tries to charge you $25, $30 or any amount, it’s a scam.

Making this scam even more serious is that in some instances, Roku may prompt you to enter your credit card information so that you can buy movies and other premium content. If you input your personal info on the wrong website, criminals can access your information and potentially ruin your financial life.

What is the correct site to activate Roku?

The only online link that allows you to activate your Roku service is That’s it.

Roku setup
Photo credit: Screenshot of Roku instructions manual

The scheme has evidently fooled many a cord-cutter. The problem with lookalike Roku activation sites has gotten so bad that Roku now includes a warning in the setup manual that comes with the device.

“Make sure you type into the browser being careful not to misspell or add extra characters. Typing this incorrectly may take you to fraudulent websites,” the instructions say.

Criminals use what is called “typosquatting” to use fake websites to capture your login information, passwords and even your credit card numbers. Here are some more of the most common online scams and how to avoid them.

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Craig Johnson is a conscious money-saver who still reads paperback books and listens to vinyl. He likes to write about how technology is making things easier and more affordable — but also sometimes more dangerous — for the modern consumer. You can reach Craig at [email protected]
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