If you’ve been waiting on the sidelines while AT&T’s DirecTV Now has been working out its kinks, your patience may finally be paying off.
The streaming service made headlines when it debuted in late 2016 with an introductory offer of $35 a month for more than 100 channels — a big savings over the average pay TV bill.
AT&T: New features, content coming to DirecTV Now
Clark was among those who signed up right away for the $35 a month package, but he soon canceled DirecTV Now because there were far too many glitches.
Overall, reviews for the service have been mixed at best.
“It’s not quite there,” Clark said on the radio show. “The picture is choppy, a lot of times it’s a fuzzy picture, and there’s no DVR with it.”
During a recent earnings call, AT&T said it pulled back on marketing DirecTV Now to see the platform mature and improve, which the company says is happening.
AT&T said DirecTV sign-ups helped offset losses on the traditional pay TV side of its business.
“You should expect us to be more aggressive with DirecTV Now in the second half of the year, with additional features and content,” said AT&T CFO John Stephens. “Last week, we added 14 FOX affiliates to DirecTV Now. You should expect we will be targeting those cities with additional marketing.”
According to Fierce Cable, here are the FOX stations on DirecTV Now:
· Atlanta (WAGA)
· Austin (KTBC)
· Charlotte (WJZY)
· Chicago (WFLD)
· Cleveland (WJW)
· Dallas (KDFW)
· Denver (KDVR)
· Detroit (WJBK)
· Gainesville (WOGX)
· Grand Rapids/Kalamazoo, Mich. (WXMI)
· Greensboro/High Point/Winston Salem, N.C. (WGHP)
· Harrisburg/Lancaster/York/Lebanon, Pa. (WPMT)
· Hartford /New Haven, Conn. (WTIC)
· Houston (KRIV)
· Indianapolis (WXIN)
· Kansas City, Mo. (WDAF)
· Los Angeles (KTTV)
· Milwaukee (WITI)
· Minneapolis (KMSP)
· New York (WNYW)
· Orlando (WOFL)
· Philadelphia (WTXF)
· Phoenix (KSAZ)
· Sacramento/Stockton/Modesto, Calif. (KTXL)
· Salt Lake City (KSTU)
· San Diego (KSWB)
· San Francisco (KTVU)
· Seattle-Tacoma (KCPQ)
· St. Louis (KTVI)
· Tampa (WTVT)
· Washington, D.C. (WTTG)
That introductory $35 a month package now costs $60 a month, so AT&T may need to improve its offer so people will give DirecTV Now a second look.
Meanwhile, new competing live TV services from YouTube and Hulu could also drive prices down.
Currently, AT&T is providing the best value to those who bundle services, offering a $25 monthly video credit and free HBO to customers on its unlimited wireless data plan.
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