New Report: The #1 Computer Brand for Customer Satisfaction


When it comes to computers, is one brand any better than the other? A recent report from the American Customer Satisfaction Index (ACSI) shows which computer brands customers favor. 

ACSI’s Household Appliance and Electronics Study 2020-2021 rates the best computer brands and types of devices according to customer satisfaction.

Which Computer Devices Do Customers Prefer?

When it came to device types, 62% of survey respondents said they preferred laptops, followed by desktops (24%) and tablets (16%).

Here are some more key findings pertaining to device types:

  • When it comes to processor speed, desktops beat both laptops and tablets.
  • For graphics and sound quality, tablets and desktops were evenly preferred, while laptops lagged slightly behind.
  • For design, laptops and tablets are the devices the survey respondents said they liked to use the most.

The #1 Computer Brand in America Is …

Customers rated Apple as #1. Interestingly, Meanwhile the largest and second-largest gains compared to the previous year were had by HP and Lenovo.

You may be wondering how other top computer brands fared in the report. Let’s take a look.

Personal Computers2021 Scores% Change From Last Year
All Others74-3%

For the study, more than 7,900 people were interviewed between July 7, 2020 and June 26, 2021, about recently purchased computers. The brands and device types were scored on a 100-point scale.

Read the complete ACSI report on computer brands.

There are some ways you can save money when you buy a computer. Here are some tips from money expert Clark Howard and Team Clark.

Comparison Shop

Comparing prices on an item before you buy is one of the easiest ways to know whether you’re overpaying or not.


“Go on your smartphone, get online and see what some other people [and stores] are selling an item for,” Clark says. 

Some great price comparison tools are:

Here’s what to know about Camelcamelcamel.

Negotiate the Price

You might be able to get a deal on a new computer. If you’re buying electronics inside the store, don’t be afraid to ask the store manager or department head for a discount.

“The most important thing is don’t ever negotiate with yourself,” Clark says. “Don’t say, ‘I just can’t afford that’ before you’ve found out if you can get a bargain.”

Here’s how to get the best price online.

Consider Buying a Refurbished Computer

If you’re OK with buying pre-owned electronics, many major retailers sell refurbished computers that are certified to operate as if they’re brand new. Here are some top stores for refurbished computers:

Here’s what to know about Amazon Renewed.

If you already have a computer, here’s how to make it run faster for free.

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