5 things you didn’t know about Chick-fil-A’s mobile ordering app

5 things you didn’t know about Chick-fil-A’s mobile ordering app
Team Clark is adamant that we will never write content influenced by or paid for by an advertiser. To support our work, we do make money from some links to companies and deals on our site. Learn more about our guarantee here.

“It’s my pleasure.” Three little words — so simple yet so meaningful.

Those are the words that end every interaction you’ll have with a staff member at Chick-fil-A. They’re part of the secret sauce that has led the quick-serve restaurant to be named the most polite chain in the business.

Fortunately, the company pays as much attention to Chick-fil-A One, its mobile ordering app, as it does to delivering excellent customer service.

Read more: Every Chick-fil-A employee must pass this test to get hired

Here are a few things to know about Chick-fil-A One

If you’re a fan of Chick-fil-A, you’ll want to know about this!

Two million users can’t be wrong

That’s how many customers use Chick-fil-A’s mobile ordering app on a monthly basis, according to mobile payments blog PYMNTS.

Released in 2016, Chick-fil-A One — which is available for both iOS and Android — lets users order and pay ahead, customize meals and skip lines at the register.

It’s your ‘remote control’ for the Chick-fil-A experience

Kramer Johnson, head of digital experience for the company, offers a unique way of thinking about the mobile app.

“[It’s] the remote control for the Chick-fil-A experience,” Johnson tells PYMNTS. “It’s really designed to give consumers control over every aspect of a transaction.”

Customization is the name of the game

Chick-fil-A One lets you tweak every meal and visit to your liking — from the number of pickles you want on your sandwich to where in the parking lot you want to meet a team member to pick up your meal!

Expect both ‘high tech’ and ‘high touch’ from the app

“What I mean by that is we don’t view technology as a way to change or replace what we’re doing,” Johnson says. “We view it as a way to serve guests
better and do it with the personal touch that Chick-fil-A is known for.”

Your voice may one day be the key to your order

Johnson foresees the day when voice ordering could be a routine capability.

“I think intelligent people in the industry are going to move toward things…that are just getting started, like voice ordering through a personal assistant like the Amazon Alexa,” he says.

Read more: 10 things you didn’t know about Chick-fil-A

Clark describes how his Pyrex dish exploded at home during a family meal

Theo Thimou About the author:
Theo has co-written several books with Clark Howard, including the #1 New York Times bestseller "Living Large in Lean Times."
View More Articles
  • Show Comments Hide Comments