PRICE HIKE: YouTube TV Raises Monthly Rate for First Time Since 2020

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For the first time in nearly three years, YouTube TV has raised its monthly subscription price.

The popular live TV streaming service announced on Thursday, March 16 that it is going to up its monthly rate from $64.99 to $72.99. The increase is the first for YouTube TV since 2020.

Current customers will see the change reflected on their April bill. For new customers, the new price is effective immediately. However, YouTube TV is offering a temporary reprieve via a $10 monthly discount for the first three months of a new subscription.

YouTube TV cited increasing content costs as the reason for the price hike in a letter to subscribers that was emailed out on Thursday:

“As content costs have risen and we continue to invest in the quality of our service, we are updating our price to keep bringing you the best possible service.”

Now that YouTube TV costs more than double the $35 per month it was charging when it debuted in 2017, streamers may be considering alternative live TV streaming options.

Let’s take a quick look at whether the higher cost still provides value when compared to some of its top competitors.

Is YouTube TV Still Worth It In 2023?

YouTube TV’s increase is understandably frustrating to loyal streamers, but you may be surprised to learn that many of YouTube TV’s competitors have raised prices as well.

DIRECTV STREAM, Sling TV, fuboTV and Hulu + Live TV all have increased their monthly subscription costs recently. So if you’re hoping to leave YouTube TV behind for a better deal, you may be disappointed that things aren’t as cheap as you remember the last time you shopped.

Discount streaming options like Philo and Frndly TV could save you significant money each month, but you’d be missing out on local channels, live sports and news channels.

Here’s a quick channel comparison between YouTube TV and each of the above streaming services.


Final Thoughts

YouTube TV earned Team Clark’s rating as “best overall live TV streaming service” thanks to a good channel selection, unlimited DVR and an excellent user interface.

Even though we’re all upset about the price increase, it’s important to note that none of those characteristics have changed.

So, when you combine that with the fact that so many other live TV streaming services also have increased their prices in recent years, it’s hard to say if there is a clear alternative for frustrated streamers.

If you’re considering switching your live TV streaming services, you could check out a free trial before canceling your YouTube TV subscription.

Hulu + Live TV may be a strong alternative to consider now, as it is $69 per month and includes The Disney Bundle as a part of its subscription. Just remember to compare its channel menu with YouTube’s to ensure that it offers all your favorites before making a switch.

Are you considering leaving YouTube TV after this latest price increase? We’d love to hear your thoughts in the community.

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