Paramount+ is the latest on-demand subscription streaming service to enter the marketplace in 2021.
The yet-to-launch brand will feature some of ViacomCBS’s top streaming content from channels including CBS, Nickelodeon and Comedy Central. It also promises live sports and breaking news content.
As soon as it goes live, Team Clark will subscribe and take a deep dive into Paramount+ to provide you with a detailed review.
Until then, here’s what you need to know:
1. Paramount+ Will Launch in March
In January 2021, ViacomCBS announced that Paramount+ will launch on March 4, 2021, in the United States.
This will take place just two months after Discovery+ splashed onto the scene with streaming access to content from 14 popular channels for as little as $4.99 per month.
2. Paramount+ Will Replace CBS All Access
While Paramount+ is being marketed as a new streaming service, it’s worth noting that ViacomCBS already has CBS All Access in this space. The All Access brand will be retired and replaced by Paramount+ in March.
Current CBS All Access subscribers can get many of CBS’s top shows for as little as $5.99 per month. If you’re one of those subscribers, you will be switched over to Paramount+ on March 4. Keep an eye out for communication on potential changes to your billing agreement.
3. Early Subscribers Can Score a Big Discount
Full pricing details for Paramount+ aren’t available yet, but they’re already advertising a 50% discount for consumers who subscribe prior to the launch in March.
In order to get this discount, you must commit to a year of service and sign up for the existing CBS All Access service. You’ll need to use the code “PARAMOUNTPLUS” at checkout to lower the annual subscription rate from $60 to $30.
To redeem this offer, head over to the Paramount+ website and look for this “Try It Now” button:
4. Content Expected on Paramount+
So what will you get on Paramount+? It appears that there will be some major content overlap with what’s already on CBS All Access, but there are promises of new options as well.
Paramount+ will offer content from the following brands:
- Comedy Central
- Smithsonian Channel
I’ll go over Paramount+ originals a little later in this article, but for now, here are some of the big shows you can expect to see on this platform:
- The NCIS series
- The CSI series
- Hawaii Five-O
- The Good Wife
- The Daily Show
- MTV’s Teen Mom
- MTV: The Challenge
- Big Brother
- Blue Bloods
There will also be plenty for kids to watch. Nickelodeon content will include:
- Spongebob Squarepants
- Paw Patrol
- Bob the Builder
- Cloudy with a Chance of Meatballs
5. Original Content on Paramount+
If you’re a fan of the original content on CBS All Access, I don’t think you need to worry about it disappearing.
Paramount+ is advertising top CBS All Access shows, such as Star Trek Picard and Star Trek Discovery as “Paramount+ Originals” on the new service.
Here’s a quick list of original content that is expected to be available at or near the launch date in March:
- The Stand
- Star Trek Picard
- Star Trek Discovery
- The Good Fight: What is Memo 618
- The Spongebob Movie: Sponge on the Run
- Why Women Kill
- Tooning Out The News
With so many existing television and movie production arms under the ViacomCBS umbrella, I think it’s pretty safe to assume we can anticipate a growing library of originals on this service. After all, Paramount+ will need to keep up with Disney+ and Netflix, just two of the services that are strongly invested in developing original content.
6. There Will Be Some Live Streaming Available
Unlike Discovery+ or Disney+, which rely solely on the on-demand model, Paramount+ will be launching with at least four live streaming stations.
The live options will include:
- CBS News (CBSN)
- ET Live
- CBS Sports HQ
Both CBS News and CBS Sports HQ are already available for free on their own websites as well as streaming channels on Pluto TV. All of these channels also are included with a CBS All Access subscription.
What is less clear is what type of live sports content Paramount+ will include. CBS owns the rights to major sporting events, such as NFL football, the NCAA March Madness basketball tournament, UEFA Champions League soccer and major golf events including The Masters. Some of those are featured in the promotions for Paramount+, but we’ll have to wait a bit longer for more specifics.
The on-demand streaming market is so crowded that it is hard to keep up with what show is on what service.
And while Paramount+ is technically a rebranding of CBS All Access, it appears as though it will be upping the ante with new original content and an expanded library of on-demand streaming options.
It’s hard to know which streaming brands are going to be worth your money over time, but this one looks to be worth checking out upon launch. Check back with Team Clark in March, and we’ll have some more analysis of this product. And hopefully Paramount will be offering a free trial on the new service so that you can check it out yourself.