Streaming TV

Amazon Prime Customers to Get New NFL Streaming Perk

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Are you ready for some NFL football?

If you’re an Amazon Prime subscriber, you’re going to receive an extra helping of professional football next season — and it will be exclusive to Amazon’s Prime Video and its gaming platform Twitch.

The NFL recently announced that for the first time ever there will be a broadcast of a regular-season NFL game that will be featured exclusively on Amazon’s streaming platforms for a national audience.

The date, time and teams involved in the game are still up in the air due to scheduling uncertainty caused by the coronavirus pandemic, but the announcement did indicate that it will be a Saturday broadcast sometime during the second half of the 2020 NFL season.

The NFL originally planned to unveil its 2020 schedule on May 9, but that could be delayed as executives try to map a plan for playing the season through COVID-19 concerns.

While the yet-to-be announced matchup will air on local television for the markets in which the two teams play, the rest of the country will need access to an Amazon Prime, Prime Video or Twitch subscription to enjoy the action.

Prime Video as a standalone product is $8.99 per month, but it is included in the $12.99 Amazon Prime subscription that gets you free delivery on Amazon orders. The annual subscription rate for Amazon Prime is $119, though there are some discounts available for qualifying students and EBT or Medicaid cardholders.

Amazon, NFL Announce Renewed Streaming Partnership

The news of the exclusive Prime Video-broadcasted game for the upcoming season was part of a larger announcement on the streaming partnership between Amazon and the NFL.

The two companies also announced an agreement to continue with Amazon’s exclusive streaming rights to the NFL’s Thursday Night Football broadcast during 11 FOX telecasts for the 2020 season.

The agreement also will allow for Twitch, which is Amazon’s popular video game streaming platform, to simulcast the games each week.

According to the release, Prime Video and Twitch will take viewers beyond the FOX broadcast to experience the Thursday night game in non-traditional formats:

“Thursday Night Football” on Prime Video and Twitch will continue to provide members a unique viewing experience with interactive features like X-Ray and Next Gen Stats powered by AWS that bring fans closer to the game. On Prime Video, members can choose to watch the FOX broadcast, the FOX Deportes Spanish language coverage, and from multiple alternative audio options exclusive to Prime Video. The NFL and Amazon will continue to collaborate on additional NFL content and enhanced fan viewing experiences around “Thursday Night Football.”

Final Thought

This is a bright spot for Amazon Prime subscribers during a time which has frustrated some customers due to the slow down of non-essential Prime product shipments and deliveries amid the COVID-19 pandemic.

While the NFL may be months away from taking the field again, this may offer sports fans an incentive to keep their Prime subscription active through the rest of the year.

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This post was last modified on June 30, 2021 12:47 pm

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