If you have an HBO Max subscription that you signed up for through an Amazon account, you may soon have some action to take.
Amazon’s streaming service, Prime Video, has announced that it’s going to cancel HBO Max subscriptions that were obtained through the platform.
Team Clark has the details on what is happening when, why it’s happening and what you can do next if this affects you.
Prime Video Will Automatically Cancel HBO Max Subscriptions
Did you sign up for HBO Max through your Prime video account? If so, be forewarned:
Prime Video will automatically cancel your HBO Max subscription on Wednesday, September 15, 2021.
You likely received an email from Amazon on Friday, September 3 stating the following:
“We’re writing to let you know that HBO has decided to leave Prime Video Channels. As a result, your HBO subscription will end on Sept. 15, 2021, at which time we will cancel your subscription and issue a pro-rated refund for any remaining service from your last billing cycle. No action is needed.”
Important note: This does not affect your ability to download the HBO Max app on an Amazon Fire TV streaming device. You should be able to continue to use all your Amazon devices for streaming HBO Max.
What’s Next? Impacted HBO Max Subscribers Have Options
If you subscribed to HBO Max through your Prime Video account with Amazon, you may have a little bit of work ahead of you if you want to keep HBO Max beyond Sept. 15th.
You’ll need to create a new account with HBO Max. You can do this through the website or app (available on most streaming devices).
The pricing for purchasing a subscription straight through HBO Max is as follows:
|Subscription Type||Monthly Subscription Cost||Annual Subscription Cost|
Before you commit to opening a new account, you may want to check to make sure you aren’t missing out on a discount for HBO Max. For example, Cricket recently announced that it is giving its wireless customers a free subscription to the streaming service.
Why Is Amazon Removing This Option for HBO Max Subscribers?
Prime Video removed HBO Max as a subscription add-on in August 2021, so the writing was on the wall that the partnership was coming to an end. This is just the “final step” in removing HBO Max from the platform altogether.
Although the timeline was a mystery until now, this has actually been a process that was in the works behind the scenes since 2020.
You may remember that, in recent years, Amazon has had an agreement with HBO to provide access to some shows (such as The Sopranos, Boardwalk Empire and The Wire) to Prime Video subscribers for no additional cost.
But HBO Max launched in mid-2020, and it’s understandable that HBO wanted to bring that content back in-house to be an exclusive part of its programming for the new streaming service.
Months passed between the time HBO Max launched and an app for it showed up on Amazon Fire TV platforms. At the time, this was described by The Verge as a “dispute” between the two companies over revenue sharing and product placement within the Amazon ecosystem.
The app now exists for Amazon streaming devices, but the content collaboration between the companies is going away.
The experience the HBO Max subscribers are going through with Amazon adds up to an annoyance that requires setting up a new account.
It’s also a situation that all of us can learn from. Unless there is a financial incentive to take a deal from a third party, you’re usually better off dealing directly with the streaming service when it comes to billing matters.
That way you have a direct path to controlling your access to content with each individual streaming service.
Do you have an HBO Max subscription you got through Prime Video? We’d love to hear your thoughts in the comments below!
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