The best and worst stores for Black Friday weekend 2017 discounts


If you’ve been reading through the Black Friday ad scans, you probably already know where you’ll want to be on Thanksgiving Day or Black Friday to grab those doorbuster deals.

But which stores offer the best discounts during the holiday shopping extravaganza? found out.

RELATED: The best days to shop between now and Christmas

Kohl’s, J.C. Penney are best for Black Friday deals

WalletHub’s analysts went through the 2017 Black Friday ad scans from 35 retailers — surveying nearly 10,000 deals — to determine which stores will have the largest advertised discounts this year.

These are WalletHub’s best stores for Black Friday, ranked by the average percentage discount:

  1. Kohl’s 66.3%
  2. J.C. Penney 66.3%
  3. Belk 62.8%
  4. Stage 60.8%
  5. Shopko 55.9%
  6. Bealls Florida 52.8%
  7. Sears 50.1%
  8. Macy’s 45.6%
  9. Fred Meyer 43.9%
  10. AAFES 37.3%
  11. Amazon 36.8%
  12. Target 36.2%
  13. Kmart 35.8%
  14. Dick’s Sporting Goods 35.1%
  15. Office Depot and OfficeMax 34.5%
  16. Walmart 34.2%
  17. HP 34.0%
  18. Samsung 34.0%
  19. Dollar General 33.5%
  20. Lowe’s 33.0%

The average discount for all 35 retailers was 37.1%. Costco, Ace Hardware and Bass Pro Shops were at the bottom of WalletHub’s list.

This graphic shows how retailers ranked in product categories like apparel and electronics:

One key thing to remember about this survey is that some retailers will increase their prices before the holiday to make the Black Friday discounts appear more significant.

In addition, those doorbuster deals are available in limited quantities, so not everyone will get the lower price.


To avoid overspending this holiday season, don’t get distracted by how much retailers tell you that you’re “saving.” Focus on the final price— not whether it’s 25%, 50% or 75% off!

RELATED: Black Friday 2017: 5 retail traps to avoid this holiday season

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