5 online mattress sellers that are reshaping the industry


Millennials are reshaping the marketplace for mattresses in a way that puts a premium on convenience and less emphasis on coil counts and holiday weekend blowout sales.

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The way the industry has traditionally worked

When you’re looking at colorful inserts and TV ads for mattresses, it’s all promotionally priced bedding that’s being shown. Manufacturers make a tiny percent of their production runs to be used for this purpose. It’s deliberately uncomfortable so the salesperson can then steer you to a more expensive mattress. It’s the old bait-and-switch.

Manufacturers also make comparison shopping difficult because they never use the same model number. You can look at the same mattress at several stores, but you’ll never know it because it’s been given a different model number each time.

If you do decide to buy from a traditional mattress showroom, here’s a word of advice: take a picture of the tag on the mattress to show the model number of what you’re buying. This prevents them from later delivering something other than what you purchased. And always remember to pay with a credit card so you’re protected from delivery problems or phony additional charges.

Clark has long recommended mattresses from the warehouse clubs because they have little markup. Costco famously has just a 14% markup on all brands in its stores that aren’t the house brand. Sam’s Club, meanwhile, has pullout mattresses available for you to check out. That way you don’t have to pull a mattress off the wall. When you do try a mattress out, get a book and chill for a while to thoroughly vet it before buying.

The new way to buy mattresses

Millennials look at this crazy system and say, ‘No way.’ They want a whole new way to buy a mattress…and they’re getting it. Below are several companies that offer easy online sales, streamlined stock (most only have one kind of mattress available), low prices and generous return policies:

Casper – Sells for $695 (twin). Free shipping with a 100-night trial. Made of memory foam and latex. If you don’t like it, you send it back for a 100% refund.

Leesa – 10′ mattress made with three premium foams. Pricing starts at $525 (twin) with free shipping. Also offers a risk-free 100-night trial.

YogabedLuxury foam mattress from $549 (twin) with free pillows and home delivery. Try it for 101 nights risk-free.


Tuft & NeedleSubstantially cheaper than their competitors, pricing out at $350 for a twin. 100-night trial, free delivery and 10-year warranty.

Cocoon by Sealy – Two styles (soft and firm) with pricing starting at $549 (twin) with free shipping. 100-night trial, 10-year warranty and full refund if dissatisfied.

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