Whole Foods prides itself as a grocery store that seeks ‘the finest natural and organic foods available,’ so one consumer was a little surprised when she stumbled upon peeled oranges stored in plastic and marketed as fresh produce.
Pre-peeled oranges lead to backlash on Twitter
Nathalie Gordon took a picture on Thursday and tweeted it out with the sarcastic message, “If only nature would find a way to cover these oranges so we didn’t need to waste so much plastic on them.”
If only nature would find a way to cover these oranges so we didn't need to waste so much plastic on them. pic.twitter.com/00YECaHB4D
— Nathalie Gordon (@awlilnatty) March 3, 2016
Twitter users were quick to weigh in with the hashtag #orangegate. Gordon’s tweet has been retweeted more than 89,000 times, which was significant enough for Whole Foods to issue an apology.
@awlilnatty Definitely our mistake. These have been pulled. We hear you, and we will leave them in their natural packaging: the peel.
— Whole Foods Market (@WholeFoods) March 3, 2016
“Definitely our mistake. These have been pulled. We hear you, and we will leave them in their natural packaging: the peel,” the store tweeted Thursday.
The chain also poked fun at itself with a second tweet.
— Whole Foods Market (@WholeFoods) March 4, 2016
“A lot of our customers love the convenience of our cut produce offerings, but this was a simple case where a handful of stores experimented with a seasonal product spotlight that wasn’t fully thought through,” a company spokesperson said in a separate statement given to the Huffington Post. “We’re glad some customers pointed it out so we could take a closer look.”