VIDEO: When is a sale not a sale?

Waffle sale in the frozen aisle at grocery store
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Whenever you walk the aisles of your grocery store, you’re bound to see signs advertising sales on the shelves, the end caps or on the doors of the refrigerated and frozen cases. They’re just about everywhere you look!

What you need to know about that “sale” price

Don’t just absentmindedly throw that “sale” item into your cart!

You may seem something unusual when you compare the “sale” price of any grocery item to its regular shelf price…

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