If you’re into cheap groceries, you’ve got to know about Aldi! This hard-discount grocery chain, which started in Germany, has more than 1,600 stores across 35 states here at home and is headquartered in Batavia, Ill.
Here are 12 facts about Aldi
Read on for some well-known and some obscure facts about the beloved supermarket.
A $12 bottle of Aldi’s store-brand gin won a silver medal
When you think of award-winning spirits, you probably don’t think of Aldi. But maybe you should.
Aldi’s Oliver Cromwell London Dry Gin won a silver medal at the prestigious International Spirits Challenge 2017, beating out competitors that cost nearly six times as much!
The gin, which is sold in England for roughly $12.55, bested competing spirits from well-respected names like Tanqueray, Hendrick’s and Beefeater.
One of the competing Beefeater gins in particular — Burrough’s Reserve Gin 70cl — sells for the equivalent of nearly $80 a bottle in Britain.
Meanwhile, Aldi’s upscale gin offering Topaz Premium Gin also took home a silver medal as well. Topaz sells for the equivalent of about $17.50 a bottle.
These award-winning products are in your store
Closer to home, a couple of Aldi products that are available in your local store won “Product of the Year” plaudits in a survey of shoppers conducted by global research agency Kantar TNS.
Aldi’s Broken Clouds Pinot Noir and SimplyNature Organic White Cheddar Puffs claimed victories in the wine and salty snacks categories.
Aldi boasts savings of 50% on groceries vs. competitors
The most common claim you see is that switching to Aldi’s store brands will save you up to 50% over national brands. (Based upon a price comparison of comparable products sold at leading national competitors.)
Our own contributor Andy Prescott crunched the numbers and found it’s more like 40% when you’re talking about vs. name brands, but only 20% when you’re talking about vs. Walmart store brands.
That’s cheap either way!
Aldi has experimented with fresh bread vending in Europe
A few years ago, there was a report that German bakers were up in arms because Aldi was using miniature ovens that are roughly the size of a vending machine to bake fresh bread instantly at the push of a button.
Aldi’s mini-ovens reportedly charged 15 cents per loaf and delivered the bread in under two seconds! The bakers were alleging that there’s no way the bread could be truly baked fresh on the spot. “We are not against Aldi selling bread,” the leader of a baker’s trade organization told The Wall Street Journal. “But it’s unfair for them to say that it’s somehow better or different than the packaged stuff they sell on their shelves.”
Ultimately, the proof is in the pudding: One baker interviewed by The Wall Street Journal even conceded that the Aldi vending machine bread was extremely tasty!
You can use a credit card at Aldi
It used to be that many Aldi locations only took cash, while others might accept select debit cards. But all stores had one firm rule: No credit cards!
That changed last year to make the shopping experience more easily accessible to more people. Store will now accept all Visa, MasterCard, Discover and American Express cards.
The costs of credit card processing won’t raise Aldi’s famously low prices
For those of you who worry that accepting credit cards will drive Aldi’s prices up, fear not! “Aldi is dedicated to keeping customers’ grocery carts full and their wallets even fuller,” CEO Jason Hart said in a press release. “That’s why the acceptance of credit cards will have no impact on the price customers pay for the Aldi products they love.”
Aldi is not immune to the occasional online coupon scam
Aldi is just to be hit by an online coupon voucher scam. A recent scam circulating on Facebook tries to get you to share and comment on what appears to be a link to a “coupon” offering a free $75 voucher. But after sharing and commenting, all you get is offers to sign up for credit cards and other subscriptions.
Aldi has a track record of removing MSG and fake colors
Aldi has completed its efforts to remove certified synthetic colors, partially hydrogenated oils and added monosodium glutamate (MSG) from their private label goods.
The cheap grocer had already introduced its SimplyNature line of products several years ago, which bans 125 of the most egregious ingredients, and it also offers a gluten-free line called liveGfree.
“Our decision to remove these ingredients from all of our exclusive brand foods delivers on our ongoing commitment to meet the evolving preferences of our customers,” CEO Jason Hart said in a press release. “Since more than 90% of the products we sell are under our exclusive brands, eliminating these ingredients will have a real impact on the over 30 million people who shop in our stores.”
Aldi is undertaking a big move toward organics
The store has already removed artificial growth hormones from its milk. Up next is removing the same from its yogurt, sour cream, cottage cheese and other dairy products. There’s also an ongoing effort to ramp up the presence of its Never Any! brand of meats, which contains no added antibiotics, hormones, animal by-products or other additives.
You can also get fancy-pants food at Aldi
Aldi has been steadily rolling out “fancier” foods despite its reputation as a place to get no-frills groceries at rock-bottom prices, according to Business Insider. Look for artisanal cheeses, smoked salmon, quinoa and organic coconut oil, to name a few items.
Bring your own bag, but plan to rent a cart
The store does have grocery bags for sale, but you may want to bring your own to save even more money. Or an even better way to save money is to use the discarded boxes in the store that the food products come in. Just grab one or two and pack your groceries!
Also, be sure you have a quarter on hand when you go to Aldi. You’ll have to put a 25-cent deposit in the cart, which you get back when you return it to the corral. That reduces the cost of having to pay somebody to round up carts in the parking lot and it reduces accidental dents to your car when carts roll around the parking lot.
Aldi’s dominance shapes the strategy of its competitors
Aldi has been a formidable foe to Walmart. In fact, the supercenter giant tried to go into Aldi’s native Germany and was beaten severely on the sales front. Walmart may be cheaper than a traditional supermarket, but it still has been no competition for Aldi either at home or abroad.