Responding to backlash over its restroom policy for transgender individuals, Target will install private bathrooms in all stores by next year.
Target responds to restroom policy uproar
The Wall Street Journal reports that most Target locations already have single-occupancy or unisex restrooms, but they will be added to about 300 remaining stores by March 2017.
The installation of the private bathrooms will reportedly cost Target $20 million.
According to USA Today, Target is not changing its bathroom policy, which allows transgender individuals to use the restroom that corresponds with their gender identity.
Here’s how Target explained the policy in April 2016:
In our stores, we demonstrate our commitment to an inclusive experience in many ways. Most relevant for the conversations currently underway, we welcome transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity.
Target said the uproar didn’t have a “material impact” on sales, but this latest move is in response to feedback from customers.
Nearly 1.4 million people have signed an online pledge to boycott Target, according to the American Family Association. The group called the policy a ‘danger to wives and daughters.’
“Target’s policy is exactly how sexual predators get access to their victims,” the petition read.