The program, which was launched in September 2016, allowed shoppers to collect points from purchases and receive digital coupons that offered savings from 5% to 50% off specific items in the store. Shoppers would present the barcode on their phones at checkout to receive discounts.
While the Cartwheel Perks program is ending, Target officials are not ruling out another incentive program for shoppers.
“We had many leanings about how to engage and reward guests that we plan to leverage in the future,” a Target spokesman told CNBC.
Several shoppers took to Twitter to express their displeasure.
“Half the reason I go to @Target and use Cartwheel so often is the Perks, so I’m a little upset that they’re ending it,” one shopper tweeted.
Target, in an email, said “exciting changes” are ahead for Cartwheel.
“We can’t wait to share them with you,” the company wrote.
Read more: 19 secret tips to save more money at Target