Store loyalty programs offer deals through data mining

|
Store loyalty programs offer deals through data mining
Team Clark is adamant that we will never write content influenced by or paid for by an advertiser. To support our work, we do make money from some links to companies and deals on our site. Learn more about our guarantee here.
Advertisement

Traditional supermarkets are hoping to use mobile apps to build loyalty and give savings to customers who might otherwise flee to non-traditional competition.

The apps are available for both Apple and Android and are usually advertised at the registers. Among the most common features you’ll see in these apps:

  • Automatic download of coupons that are both manufacturer and store specific
  • Using tracking technology to monitor everything you buy and then offer customized deals specific to your shopping patterns
  • Organization of your shopping list based on the layout of a particular store

So much grocery market share is being taken by the non-traditionals. Wal-Mart is the No. 1 grocery chain in the nation. Aldi is taking market share left and right. And then there are Trader Joe’s and the warehouse clubs.

In the past, Kroger has been so successful using technology at all their various brands they do business under. They were ahead of the game with older technology that was loyalty card based.

The downside is that all the deals both through apps and through traditional loyalty cards only come courtesy of extensive data mining. So there is a creepout factor here. 

Clark Deals
Advertisement
  • Show Comments Hide Comments