Starbucks will be raising prices again on July 12. But customers got a taste of the price increase on Friday when the new prices were accidentally entered into point of sale systems early.
Oops: Starbucks accidentally raises prices early
In an official press release, Starbucks said that the pricing error was due to the new amounts being prematurely entered into the point of sale systems and encouraged customers who were overcharged to call the Starbucks Customer Service hotline for assistance.
On July 12, Starbucks is planning a small price increase on select beverages. Unfortunately, that price adjustment was prematurely entered into the point of sale systems in our U.S. company-operated stores. As a result, some customers were charged incorrectly. The maximum any customer could have been overcharged is 30 cents per beverage.
The error has been corrected and we sincerely apologize to our customers for the inconvenience. If a customer believes this mistake impacted the price of their beverage, we encourage them to please contact Starbucks Customer Service at 1-800-782-7282, and we will gladly make this right.
This is not the first time Starbucks has raised its prices.
Thoughout the years, Starbucks has raised the prices of various beverages. A tall (small) cup of coffee at Starbucks in 2007 was $1.75; today it’s $1.92. A grande (medium) Vanilla Latte cost about $4.15 in 2007 with tax; today it is around $4.60 with tax. Last year, Starbucks raised the prices of its beverages between $0.05 and $0.20.
The maximum price increase will be as much as $.30 on July 12, which is likely to spark criticism from customers. Earlier this year, Starbucks customers weren’t too happy about changes to the rewards program.