Top toy gifts for the holiday shopping season


Toys sales are rising this year. According to The NPD Group Inc., a market research firm that tracks about 80% of the U.S. toy market, toy sales are projected to rise 6.2% to $19.9 billion in 2015. That’s up 4% over last year. It’s also the biggest increase in 10 years! 

The reason behind the rise in sales 

Jim Silver, editor-in-chief of Time to Play Magazine, says, ‘The selection is much greater than in the past. Technology is much better in the toy aisle, and it’s really inspiring young kids to play but also bringing older kids to things like radio control and role play items.” 

Toys are making a comeback – but not just any toys 

As of recently, kids are choosing toys over videogames and mobile apps. Toys have changed over the years, and there are several contributing factors: The popularity of collectibles, toys based on popular Hollywood films like ‘Frozen’ and ‘Starwars,’ better technology that makes toys more interactive, and a focus of toy manufacturers on the long-ignored preteen or “tween” market. 

The focus on interactive toys and improved technology has been a big boost. For example, Hasbro’s StarLily My Magical Unicorn responds to voice and touch with more than 100 sound and motion combinations. Marketed to tweens, Spin Master’s Meccano Meccanoid G15 allows kids to build and program their own personal four-foot-tall robot that records and plays back audio and it learns from them. It has more than 1,200 parts and features 64 megabytes of memory.

‘You want to make sure that you give them enough that they’re going to want to walk away from their iPads and phones,’ said Mattel’s Executive Vice President Geoff Walker.

It’s like Siri or Cortana for kids – but arguably cooler! 

Read more: Toys ‘R’ Us predicts top toy trends for 2015 holiday season

So what toys are really popular right now? 

Hot toys most any kid would love

Unless you have a niece like mine who hands everyone in our family a piece of paper with the gift you’re supposed to get her written on it, shopping for kids can be tough! But, luckily, some of the biggest retailers have created gift guides this year – and for most sites, it’s easy to search for bestselling items and check reviews. Check out some of the toy bestsellers below! 

Toys R Us

Retail: Why is the toy industry having its best year in a decade?



Retail: Why is the toy industry having its best year in a decade?


Cool tech toys

Retail: Why is the toy industry having its best year in a decade?

You can also use the Toys R Us gift finder to browse gifts by age and preference, or check out their 2015 holiday gift guide here.

Read more: Online Shopping Guide: How to get the best price possible

Clark Deals
  • Show Comments Hide Comments