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After Amazon announced that it’s increasing the annual cost of Prime to $119, many people are taking a close look at whether a membership is really worth it.
If free two-day shipping is important to you, it’s also available from other retailers like Walmart and Target.
Both of those Amazon competitors offer free two-day shipping on select items when you spend at least $35 on your order — no membership fee required.
In most cases, Prime doesn’t require you to spend a specific dollar amount to get fast shipping.
To make this price comparison as fair as possible, I set a few ground rules:
- Non-perishable food items and household goods from Prime Pantry were excluded because there are additional shipping charges involved
- Amazon prices are for one-time orders only, not Subscribe & Save
- Add-on items, which ship free for Prime members on qualifying orders over $25, were included and are highlighted with an asterisk below
- Walmart.com prices are for items with free two-day shipping only and exclude pickup discounts
One thing I noticed right away is that Amazon and Walmart are paying close attention to each other’s prices! Check out the comparison to see what I mean…
Amazon Prime vs. Walmart: 2018 price comparison
|Item||Amazon Prime price||Walmart.com price|
|Swiffer Sweeper Dry+Wet Starter Kit||$11.97||$11.94|
|Airborne Vitamin C 1000 mg Immune Support Supplement, Effervescent Formula, Orange, 30 Count||$14.99
|American Tourister Luggage Fieldbrook II 4 Piece Set, Red/Black, One Size||$69.99||$69.99|
|Dove White Beauty Bar with Deep Moisture, 4 oz, 2 Count||$3.09*||$3.30|
|Tide PODS Original Scent HE Turbo Laundry Detergent Pacs, 81 Count||$19.97||$19.97|
|Neutrogena Ultra Sheer Dry-Touch Sunscreen Broad Spectrum SPF 55, 3 fl oz||$7.09*||$7.97|
|Arm & Hammer Advance White Extreme Whitening Toothpaste, 6 oz Twin Pack||$4.55*||$5.44|
|Shark Navigator Lift Away Professional Upright Vacuum||$179.99||$179.99|
|Pantene Pro-V Daily Moisture Renewal Shampoo, 25 fl oz||$6.99*||$5.97|
|Brita Standard Replacement Filters for Pitchers and Dispensers – BPA Free – 3 Count||$14.88||$14.88|
|Crest 3D White Whitestrips Glamorous White, 14 Treatments||$31.55||$34.88|
|Hamilton Beach Full-Size Durathon Iron, Model# 19800||$23.96||$23.96|
|Folgers Classic Roast Ground Coffee, Medium Roast, 30.5 Ounce||$7.49*||$7.48|
|Brawny Paper Towels, Pick-A-Size, 16 XL Rolls||$28.99||$27.97|
|Canon 8279B004 PG-245 Black Inkjet Print Cartridge||$17.99||$17.99|
|Monopoly Classic Game||$14.79||$14.79|
|Kleenex Ultra Soft & Strong Facial Tissues; 50 Tissues per Cube Box; 4 Pack||$5.00*||$5.97|
|Pepperidge Farm Goldfish Colors/Cheddar/Pretzel Baked Snack Crackers Variety Pack 30 Count Box||$12.07||$9.98|
|Auto Drive 3 ft Lightning USB Cable||$4.88||$4.88|
|Frigidaire 70 Pint Dehumidifier FAD704DWD||$229.98||$229.98|
And the winner is…
With a small sample size of 20 products, Amazon Prime’s prices were cheaper than Walmart.com by just over $2. When I excluded the Amazon add-on items, the difference was just 19 cents.
And notice that half of the items — from laundry detergent to a dehumidifier — had the exact same price!
If you’re a Prime member who doesn’t take advantage of all the entertainment perks, it may be worth doing your own price comparison to determine the true value of free two-day shipping.
Still on the fence? Read Clark’s list of 12 things to consider before you renew Amazon Prime!