Flush with the success of their first profitable quarter in a good long while, McDonald’s is adding a new snack to its menu: fried mozzarella sticks.
The bite-sized cheesy snacks are already available in McDonald’s locations across the pond, and the company’s been testing them in select U.S. locations. Now, they’re rolling out nationwide, the current planned price is $1 for three sticks.
The move is likely part of the company’s efforts to re-brand itself as a more upscale ‘fast casual’ chain. McDonald’s is hoping healthier ingredients and new menu options will entice consumers who’ve been driven away by the restaurant’s reputation for greasy, unhealthy food.
But these new initiatives run the risk of overcomplicating the franchise’s menu, something that’s hurt McDonald’s in the past. At the beginning of last year, the company promised investors they’d focus on introducing ‘fewer products with better execution.’