If you like to shop at Macy’s, some big changes may be coming to your favorite department store!
The retailer has been working to turn its business around after announcing a plan in August 2016 to close 100 underperforming stores to concentrate on better-performing locations.
Macy’s to expand Backstage off-price concept this year
Company executives just announced that the 2017 holiday shopping season was a good one — and they plan to build on that momentum.
“On the path to growth in 2018, we will continue to improve our execution, strengthen our product offerings and make the necessary investments to be competitive with today’s demanding consumer,” said Jeff Gennette, Macy’s, Inc. chairman and CEO.
Part of the retailer’s growth strategy includes the expansion of Macy’s Backstage, an off-price concept currently in 45 stores.
Macy’s said it plans to add Backstage — which is similar to T.J. Maxx, Marshalls and Ross Dress for Less — to an additional 100 Macy’s stores, including locations at premium malls.
I visited a Macy’s Backstage outside Atlanta in August 2017. Here are a few pictures from my trip:
What exactly can shoppers find at Macy’s Backstage? According to the retailer’s website, it features the brands Macy’s is famous for at prices so low you don’t need coupons — usually 20-80% off.
There’s a lot of merchandise from Macy’s private brands, plus some items that you won’t recognize from a traditional Macy’s location.
On my visit, I noticed the prices were higher than what I’ve seen at more popular off-price retailers, so don’t forget to comparison shop. You can use your smartphone while in the store to make sure you’re getting a true deal.